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Lecture 7: Media Planning

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Lecture 5: Objectives and Budgeting

Lecture 6: Creative Strategy

Module by Sarah Bowe, updated more than 1 year ago

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IMC

Lecture 2: IMC in the Marketing Process

Lecture 3: Perspectives on CB

Lecture 4: The Communications Process

Lecture 5: Objectives and Budgeting

Lecture 6: Creative Strategy

Lecture 7: Media Planning

Week 8: Broadcast Media/Print Media/Support Media

Lecture 9: Direct Marketing, the Internet & Sales Promotion

Lecture 10: Public Relations, Publicity & Personal Selling