Zusammenfassung der Ressource
Music Video Conventions
- Music Genre
- Gag Video
- Relies on visual tricks and effects
- Heavy use of post-production effects
- Can be shot live using 'in camera' effects
- www.youtube.com/watch?v=mghhLqu31cQ
- Narrative Video
- Tells as story with a beginning, middle and end
- Follows a story with artist performing intercut
- Largely jointed structure to portray the story
- www.youtube.com/watch?v=ISvM56s41vY
- Performance Video
- Focuses on the artist or band performing the song
- Centred on the people singing or playing the song
- Multiple close ups of the artist and possibly interments being played
- www.youtue.com/watch?v=Soa3gO7tL-c&spfreload=1
- Club/Party Video
- Set mainly or entirely in a nightclub or at a party
- Scenes set exclusively in a club
- Often created for R&B music
- www.youtube.com/watch?v=GeZZr_p6vB8&spfreload=1
- Animated Video
- Features animated images which the
band or artist may or may not appear
- Includes evident use of computer generated imagery and animation
- Made up of fictional scenes created using the latest in animation technology
- www.youtube.com/watch?v=pw8PpYBiDsc&spfreload=1
- Film Clip Video
- Created when a song is featured on a film
soundtrack and contains clips from the film
- Clips from the relevant film intercut with the music video
- Song features in a film and vice-versa
- www.youtube.com/watch?v=UDAaevTq51I&spfreload=1
- Concept Video
- Centres on a specific idea or
concept, never portrays
performances, only stories or images
- Very fast paced editing of often confusing and unusual shots
- Shots often completely unrelated to the song
- Sometimes has a deeper meaning despite its 'hard to follow' nature
- www.youtube.com/watch?v=H4PN7Xbexq4
- Dance Video
- Features dancing, usually choreographed
- Usually involves a large group dancing to the soundtrack
- Generally used for music videos within the pop music genre
- www.youtube.com/watch?v=Kgjkth6BRRY&spfreload=1