147700
Beschreibung
Mindmap von Alicia de la Pena, aktualisiert more than 1 year ago
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Erstellt von Alicia de la Pena
vor fast 11 Jahre
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Happiness
- The meaning of happiness affects choices, such that anticipating happiness
more from excitement increases the tendency to choose an exciting option,
whereas anticipating happiness more from feeling calm increases the
tendency to choose a calming option. The meaning of happiness is
malleable. When one is focused in the future happiness = feeling excited; if
focused on the present moment happiness = feeling calm (Mogilner, Aaker
and Kamvar, 2012).
- Experiential purchases make consumers
happier than material purchases, but only
if the experience is positive (Nicolao, Irwin
& Goodman, 2009)
- Money buys happiness only if: 1. It is used to
buy experiences; 2. It benefits others instead of
self; 3. Buys many small pleasures; 4. Forgo
warranties & insurance; 5. Delay consumption; 6.
Makes no comparisons (Dunn, Gilbert & Wilson,
2011)
- Money does not cause happiness. Money
enables consumers to solve problems and avert
suffering (Vohs & Baumeister, 2011).
- Time is critical in happiness. 5 principles: 1. Spend time with the right
people. 2. Spend time on the right activities. 3. Enjoy the experience
without expending money. 4. Expand your time. 5. Happiness changes over
time (Aaker, Rudd & Mogilner, 2001)
- Participating in cause marketing is inherently more selfish than
direct charitable donation, and are less happy if they substitute
cause marketing for charitable giving (Krishna, 2011).
- Volunteering makes one happy
(McGowan 2006).
- People may in fact feel a rush of happiness
when they help others (Gilbert, 2006; Liu & Aaker, 2008).
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