Zusammenfassung der Ressource
Representation Of Women
- There are two main representations of women found in music videos, they are either depicted as
the innocent 'girl next door' stereotype or a promiscuous, raunchy women who uses her sexuality as
an indicator of power. Most common genre that depicts women as sexual objects is hip hop and rap.
- Rap & Hip Hop
- Notorious for their misogynist presentation
of women in their lyrics and music videos.
- Women are sexual objects
- semi- naked women dancing provoctively
around a rapper is cliched convention
- Casually promote the use of the word 'pimp' and
associate it with fame and coolness
- EXAMPLE- 50 Cent ' P.I.M.P track
- Not just male artists that use sexualised
images of women. Females also identify
themselves with the stereotype by scantily
dressing.
- EXAMPLE- Livvl Franc's ' Now I'm that bitch'
- Suggested the media influences the behaviour of
people who subconsciously take on the stereotypical
gender roles, such as the strong alpha males and the
sexually active 'slutty' females.
- Another suggestion is the need to
be able to identify personally with
the characters
- McQuall argues that an audience needs
to be bale to identify with a character in
order for the text to be successful