Defining the audience

U
1. U stands for Universal
2. Suitable for people over the age of 4 years old
3. Difficult to define what can upset a particular child from a film rated as U
4. E.g. Peppa Pig
5. Most are aimed for young children
12A or 12
1. 12A means that children under the age of 12 years old are able to watch this film as long as they are accompanied by an adult throughout
2. 12 means that no child under the age of 12 years old is allowed to watch this film, regardless of whether they are accompanied by an adult or not
3. Moderate physical and psychological horror and threat can be passed as either 12A or 12, as long as horror sequences are not too frequent and the overall tone is not too disturbing
4. A film that has a very dark or unsettling tone which could disturb the audience would be less likely to pass as a 12A or 12
5. E.g. The Woman in Black
15
1. No one under the age of 15 years old is allowed to watch this film
2. No particular theme is prohibited, provided it is suitable for 15 years of age and above
3. Can include things such as strong violence, strong language, sexual references and drug use
4. At 15, the work of the film as a whole must not contain strong discriminatory language or behaviour
5. At 15, there can be strong threat and horror as long as there is no sustained focus on sadistic or sexualised threat
6. Moderate horror
7. E.g. Annabelle
18
1. No one under the age of 18 years old is allowed to watch this film
2. As at the age of 18 you are an adult, adults are free to choose their own entertainment as long as the material is legal
3. Can include things such as very strong violence, very strong language, sexual references, strong drug use and strong horror
4. Film as a whole should not be in breach of any relevant legislation
5. The work of a film can contain strong discriminatory language or behaviour
6. E.g. The Wolf of Wall Street
PG
1. PG stands for Parental Guidance
2. Suitable for general viewing, however some scenes are unsuitable for young children
3. This film should not unsettle or upset children who are around 8 years old
4. Some films have been given a PG rating but are still aimed for younger children
5. Can explore challenging issues such as bullying, bereavement or racism
6. Violence and horror is mild

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Defining the audience

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