MARKET SEGMENTATION

Beschreibung

Mindmap am MARKET SEGMENTATION, erstellt von Diana González Sigala am 13/06/2019.
Diana González Sigala
Mindmap von Diana González Sigala, aktualisiert more than 1 year ago
Diana González Sigala
Erstellt von Diana González Sigala vor mehr als 6 Jahre
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Zusammenfassung der Ressource

MARKET SEGMENTATION
  1. Geographic Segmentation
    1. Nations
      1. Regions
        1. States
          1. Countries
            1. Cities
              1. Neighbourhoods
              2. Demographic Segmentation
                1. Age
                  1. Gender
                    1. Family size
                      1. Family life cycle
                        1. Income
                          1. Ocupation
                            1. Religion
                              1. Race
                                1. Generation
                                  1. Education
                                    1. Nationality
                                    2. Psychographic segmentation
                                      1. Social class
                                        1. Lifestyle
                                          1. Personality characteristics
                                          2. Behavioral segmentation
                                            1. Knowledge
                                              1. Attitudes
                                                1. Uses
                                                  1. Responses to a product
                                                    1. Occasions
                                                      1. Benefits sought
                                                        1. Dividing buyers according to the benefits that they seek
                                                          1. User status
                                                            1. usage rate
                                                              1. Loyalty status
                                                          2. Diana Gonzalez Sigala IPOIBIS71M Marketing research
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