Zusammenfassung der Ressource
NTLS Target Audience
- Tertiary
- Late 30's/ Early 40's
- Fans of the slow paced, emotional music
- Not too digital or overwhelming
- HIghest income
- Possibility of high sales- especially CD's and Vinyls
- Narrative video
- Authentic VHS footage
- Nostagic feel- they had experience with this technology when it was revolutionary
- Nice change from digital mass
- Relatable- can associate to memories of the troubles of young love
- Primary
- Alternative/ Electronic fans of any age or gender
- Maximum outreach
- Wide appeal
- PArticularly popular in the UK
- London scene already quite big
- However, the Genre is not often seen at the top end of the UK charts
- Possibility to thrive from this and create breakthrough artist
- Secondary
- Electronic/ Alternative Fans
- Late teens/ Early 20's
- In this age group the genre is most popular
- Guaranteed consumption
- Internet generation
- Download- Illegal or Legal
- Possibility of reduced profits
- Prolific users of social media
- Easily reachable
- Spend the most money on live events
- Possibility of NTLS tour- profitable