Consumer Buyer Behavior

Consumer Buyer Behavior

1. Attitude

   • A person`s consistently favorable or unfavorable evaluations, feelings, and tendencies toward an object or idea.

2. Belief

   • A descriptive thought that a person holds about something.

3. Consumer buyer behavior

   • Consumer buying behavior is the sum total of a consumer's attitudes, preferences, intentions, and decisions regarding the consumer's behavior in the marketplace when purchasing a product or service.

4. Business buyer behavior

   • : Business buyer behavior is the intent and behavior shown by companies and employees into making purchases for the organization.

5. Consumer market

   • A marketplace is a distinct group of potential customers that a company could target with its products and services.

6. Culture

7. Groups

   • Two or more people who interact to accomplish individual or mutual goals.

8. Learning

   • Changes in an individual`s behavior arising from experience.

9. Lifestyle

   • A person`s pattern of living as expressed in his or her activities, interests, and opinions.

10. Motive (drive)

    • A need that is sufficiently pressing to direct the person to seek satisfaction of the need.

11. New products

    • Businesses focus on designing new products and selling these products to customers.

12. New task

    • New task purchase is the one purchase decision that has not been done previously by the business, as they did not have the need for a new product / task.

13. Opinion leaders

    • Opinion leadership is leadership by an active media user who interprets the meaning of media messages or content for lower-end media users. Typically, the opinion leader is held in high esteem by those who accept their opinions.

14. Perception

    • Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information, or the environment.