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Beschreibung

Valoracion y negocios
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Zusammenfassung der Ressource

concept map contents of each unit
  1. Unit 1-Intellectual Property and Business
    1. Intellectual Property Approaches and Strategies
      1. Intellectual Property Approaches and Strategies
        1. Intellectual Property—Defending Position
          1. nderstand the value chain of IP from innovation to commercial-ization
            1. Brand Protection and Management
              1. Intellectual Property Risk Management
                1. 7 - Intellectual Property Licensing
                  1. Commercial opportunity
                    1. Innovation/invention
                      1. Whether it should be patented or not?
                        1. Commercialization
                        2. Unit 2 - Technology valuation
                          1. The goodwill represents a key element of a business that determinates the customers
                            1. Valuation and Economic
                              1. Chapter 2: History and Taxonomy
                                1. Chapter 3: Theory of and Research on Intangible Assets
                                  1. Chapter 4: Accounting for Intangibles
                                    1. Chapter 5: Portfolio of Intangible Economic Benefits (PIE-B)
                                      1. are the intellectual capital such as human capital which include knowledge
                                      2. Unit 3 - Technology Negotiation
                                        1. Tactic #1: The Wince:
                                          1. Tactic #2: Silence
                                            1. Tactic #3: The Good Guy/Bad Guy Routine
                                              1. Tactic #4: Limited Authority
                                                1. Tactic #5: The Red Herring
                                                  1. Tactic #6: The Trial Balloon
                                                    1. Tactic #7: Low-Balling
                                                      1. Tactic #8: The Bait-and-Switch
                                                        1. Tactic #9: Outrageous Behavior
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