Zusammenfassung der Ressource
Uber’s Competitive Advantage
vis-à-vis Porter’s Generic Strategies
- the generic strategies "of Michael Porter consider one of the definitive guides on how to establish and maintain
a competitive advantage
- profitability
- the competitive strategy is fundamenta
- long term survival
- a competitive advantage
- value innovation
- The strategy is to create a unique and
valuable position in the market
- Companies that focus on a pure strategy may be less receptive to market
changes and maintain less agility and flexibility to offer products that focus on
both costs and specific product characteristics.
- Hybrid Strategies
- The competitive advantage
is based on how well the
strategy executed
generates value.
- The competitive
advantage grows out of
value that a company can
create for its buyers that
exceeds the cost of the
company to create it