Zusammenfassung der Ressource
How to Building Bridges across Cultural Differences
- The golden Circle
- The golden cicle is a
concept based in the
customer communicatión
that search why we can
make other part of our
movement
- is not WHAT we do
- is not HOW we do it
- IS WHY we do it
- What is Culture?
- The culture is defined as a mental programming that we
inherit from our ancestors and pick up from the people
around us
- Values
- Share sentiments with the
others
- Systems
- Society organization
- History
- The history has a lot of
influence on how the de
thing today
- Values and Norms
- Think in what are your values...
- How I baheve
with the others?
- All the people have different
values and norms because
everyone live in a diferent
context
- Values
- Learning curve
- Stage 1 - The unknown unknowns. We do not know nothing but we have the intention to learn
- Stage 2 - The known unknowns. We estart learning but we lnow that we unknown a llot of things
- Stage 3 - The knowns knows. We know that we know a lot, so we do not keep learning (we are masters?)
- Stage 4 - The unknown knowns. We do not keep learning because supposedy we know enough
- Adapting (or not?)
- Assimilation (-/+)
- You forget or rejets
your old culture and
you involve in the new
- Bi/Multi Cultural (+/+)
- You like your old and
new culture so you try
to make the best of
both
- Rejection (+/-)
- You keep your old culture
and you do not like the
new, so you do not
immerse in the new values
that your new community
or society can give you
- Culture Loss (-/-)
- You do not like your
old culture and also
your new, so you do
not feel confortable
with neither