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Introduction to Interactive Media

Beschreibung

Mapa mental de medios interactivos.
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Zusammenfassung der Ressource

Introduction to Interactive Media
  1. What is Interactive Media?
    1. Internet = interaction
      1. User interacts
        1. By
          1. Dynamic Interphase
      2. Evolution of Traditional Media
        1. Driven by technology growth
          1. Information travels by different channels
            1. The user chooses what to see
              1. Engagement
        2. Audio
          1. Video
            1. Text
              1. Graphics
          2. New Media
            1. Web Pages
              1. Advertising
                1. Apps
                  1. Social Media
                    1. Gaming
                  2. Brief History
                    1. Internet was launched
                      1. late 60´s
                        1. Exclusive use for the government or universities.
                      2. Graphic user interphace
                        1. 70’s / Apple Computer Inc.
                          1. Hardware got cheaper
                            1. Personal computers affordable
                              1. publically launched in Mexico
                                1. until 1995
                                  1. Teacher started using when she was 15
                            2. Today the world has
                              1. 3,035,749,340 Internet Users
                                1. On 2020
                                  1. over 4 billion.
                            3. México
                              1. More than
                                1. 50 million Internet users.
                                  1. It is considered
                                    1. a ‘mainstream media’ by CICOM
                                      1. People access by
                                        1. 4 different devices (average).
                                          1. Usually
                                            1. They interact with different media while accessing internet.
                                              1. TV
                                                1. Radio
                                      2. The World is Flat
                                        1. Written by Thomas Friedman
                                          1. On 2005
                                          2. Globalization
                                            1. 1.0 Countries and governments are main characters.
                                              1. 2.0 Multinational companies -> Global Integration
                                                1. 3.0 Internet and users outsource the workflow to machines
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