4040089
Beschreibung
Mindmap von tiffanigrollo99, aktualisiert more than 1 year ago
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Erstellt von tiffanigrollo99
vor etwa 10 Jahre
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public relations
- the planned and structured effort to
establish and maintain goodwill and
mutual understanding between a
company and its publics
- public relations manager
- develop general principles into
plan when faced with a crisis that
is inevitably unavoidable
- develop general principles into
plan when faced with a crisis that
is inevitably unavoidable
- aim
- enhance companies reputation, present
a company or individual to the world in
the best light
- enhance companies reputation, present
a company or individual to the world in
the best light
- functions
- developing good relations with various publics,
handling or heading off unfavourable stories,
generating favourable publicity, maintaining a
positive level of public perception
- developing good relations with various publics,
handling or heading off unfavourable stories,
generating favourable publicity, maintaining a
positive level of public perception
- advertising vs. public relations
- differences
- A: paid non-personal
messages, advertiser has
control over when, where
and how the message is
presented
- PR: uses free time
provided by the
media, may not be
able to control
message
- A: paid non-personal
messages, advertiser has
control over when, where
and how the message is
presented
- similarities
- objective of
increasing sales
- objective of
increasing sales
- differences
- how does PR increase sales
- promote a positive image,
effective communication of
messages, issues monitoring,
crisis management
- promote a positive image,
effective communication of
messages, issues monitoring,
crisis management
- image
- refers to how a
business is perceived
by the world
- an image audit is an
independent check of
the accuracy of an
image's perception
- proper image results in
- improved marketability, greater
creditability, improved band
recognition, improved public
recognition
- improved marketability, greater
creditability, improved band
recognition, improved public
recognition
- elements that
influence the image
- location
- quality
- customer service
- use of technology
- range of products
- business name
- location
- refers to how a
business is perceived
by the world
- publics
- internal publics
- general publics
- local communities
- government publics
- a publics
- citizen action public
- internal publics
- public relations campaign
- 1. establish objectives
- 2. identify the intended publics
- 3. develop PR strategies and tactics
- 4. implement the PR campaign
- 5. evaluate
- 1. establish objectives
- crisis management
- protecting a business's reputation
as a result of negative or
unfavourable rumour and adverse
publicity, which if left unchecked
might result in a loss of sales
- crisis communication plan
- elements
- 1. identify target audience
- 2. nature of communication
- 3. create a crisis team
- monitor/ evaluate the plan
- 1. identify target audience
- why
- control a crisis and deal
with intense media scrutiny
- control a crisis and deal
with intense media scrutiny
- elements
- protecting a business's reputation
as a result of negative or
unfavourable rumour and adverse
publicity, which if left unchecked
might result in a loss of sales
- media release
- 1. catchy title headlines
- 2. who what, where when, why?
- 3. contact details
- 1. catchy title headlines
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