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Chapter 4: New Materialist
Research Strategies
- Cultivating new materialist habits for visual rhetorics
- Breaking down destructive binaries that position humans over non
human matter
- Visual rhetoric
- "how visual things circulate and acquire power to
co-constitute collective life" (86)
- "how visual things circulate and acquire power to
co-constitute collective life" (86)
- Visual rhetoric
- Breaking down destructive binaries that position humans over non
human matter
- Principles of new
materialist rhetorical
approach (86-87)
- Principle of Becoming
- open process of mattering and
assemblage
- open process of mattering and
assemblage
- Principle of Transformation
- Rhetorical transformation
of things as they
materialize in different
spatiotemporal
configurations
- Rhetorical transformation
of things as they
materialize in different
spatiotemporal
configurations
- Principle of Consequentiality
- consequences that
emerge once matter
is initially produced
- consequences that
emerge once matter
is initially produced
- Principle of Vitality
- Ability of things to exert
material forces and trigger
changes via various
assemblages
- Ability of things to exert
material forces and trigger
changes via various
assemblages
- Principle of Agency
- actancy/dynamic dance enacted by
diverse entities intra-acting within
and across assemblages
- actancy/dynamic dance enacted by
diverse entities intra-acting within
and across assemblages
- Principle of Virality
- tendency of things to spread
quickly and widely
- tendency of things to spread
quickly and widely
- Principle of Becoming
- Importance: Enables a
visualization of how to employ
materialist rhetorical
approaches to research
- Research Actions
- Following
- Tracing
- Embracing Uncertainty
- De-scribing
- "is a composing act (de-scribing) that entails replying visual
actants as networks of mediation in such rich detail that little
theoretical explanation is needed to account for how their actions
are distributed across" (101)
- "is a composing act (de-scribing) that entails replying visual
actants as networks of mediation in such rich detail that little
theoretical explanation is needed to account for how their actions
are distributed across" (101)
- "investigate how a wildly consequential
a visual thing is, we cannot help but
confront materiality's radical opens and
flux no matter how much uncertainty
such research creates" (97).
- De-scribing
- "exterior relations so they can disclose the
process whereby an image circulates,
materializes in different versions, intra-acts with
other concrete and abstract entities, and triggers
changes" (94).
- Embracing Uncertainty
- Discovering why
technological systems or
inventions fail to material
- "how it plays a significant role
in generating, sustaining, and
influencing the continual
assemblage and reassemble
of collective existence" (89).
- Tracing
- Accounts for an image's diachronic movement, complex
relationally, and distributed materialization and impact.
- Following
- Corina Lerma and Sidouane Patcha Lum
- Latour
- "actants themselves can make everything,
including their own frames, their own
theories, their own contexts, their own
metaphysics...even their own ontologies"
(103).
- "If no trace is produced...they offer no
information to the observer and will
have no visible effect on other agents"
(94).
- "If no trace is produced...they offer no
information to the observer and will
have no visible effect on other agents"
(94).
- "actants themselves can make everything,
including their own frames, their own
theories, their own contexts, their own
metaphysics...even their own ontologies"
(103).
- Rhetorical Transformation
- Iconographic Tracking
- Iconographic Tracking
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