SWOT analysis

SWOT analysis

1. strengths

   • brand name
   • level of experience/knowledge/skills

2. Weaknesses

   • new proposal could be expensive
   • management approach
   • product portfolio

3. Opportunities

   • social trends
   • increased spendings in the market
   • expansions in the market

4. Threats

   • poor economic climate/rececssion
   • competition
   • government policy/legislation - planning permission not being approved

5. what can a business achieve from this

   • build strengths
   • overcome weaknesses
   • make sure opportunities are identified and expolioted
   • identify threats

6. benefits of conducting a SWOT analysis

   • better plannning
   • higher profits
   • greater contol
   • reduced risk
   • increased chance of success
   • exploit oppportunities
   • get ahead of competition
   • allows contingency plans to be drawn up to overcome threats
   • supports financial application
   • resolve issues before they occur

7. disadvantages

   • only as useful as the information put into it
   • may take a lot of time/effort to research
   • could be expensive - staff time + buying market research