79. People use Look and Feel as Their First Indicator of Trust

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Mindmap am 79. People use Look and Feel as Their First Indicator of Trust, erstellt von Sara Custer am 09/03/2017.
Sara Custer
Mindmap von Sara Custer, aktualisiert more than 1 year ago
Sara Custer
Erstellt von Sara Custer vor mehr als 9 Jahre
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79. People use Look and Feel as Their First Indicator of Trust
  1. In a study completed in 2004, by Elizabeth Sillence, it was determined that most (83%) of people reported NOT trusting a website based on design factors, such as poor navigation and color, etc.
    1. However, in the same study, 74% reported trusting a website based on content and source
    2. In the book, “The Geography of Bliss” (2009), Eric Weiner investigates the world's happiest people. The common thread in all of them is an element of trust.
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