818678
Beschreibung
Mindmap von alison.mehew, aktualisiert more than 1 year ago
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Erstellt von alison.mehew
vor mehr als 12 Jahre
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How business
strategy might be
affected by
developments in
China
- What is
business
strategy
- articulates direction
- developed in three steps
- 1) analysis
- 2) integration
- 3) implementation
- 1) analysis
- articulates direction
- China
- 2nd biggest
economy
- GDP
growth
7.7%
- 1.35 billion
inhabitants
- 16/20 most
polluted cities
- 2nd biggest
economy
- Developments
in China
- sustainable growth
through investment in
economic restructuring
- promoting
emerging
markets
- transition from
export to
consumption
based economy
- building markets
and market share
in service sectors
- move away
from low cost
manufacturing
- increased
domestic
competition
- increased
environmental
regulations
- sustainable growth
through investment in
economic restructuring
- Investment in R&D
- Tata has invested billions of $
in product development for
Jaguar, new materials used for
manufacturing
- Toyota's luxury American car brand Lexus have built
an R&D facility in Jiangsu province to engineer their
cars towards the Chinese market.
- Tata has invested billions of $
in product development for
Jaguar, new materials used for
manufacturing
- Ansoff's Matrix - Diversification
(strategy of bringing new products to
new markets)
- JRT attempting to catch up
with German rivals in China
by developing new models
- Audi designing new cars tailored
specifically to a wealthy Chinese
audience, (orientated for chauffeurs
and extra leg room in the back)
- Tesco focusing on importance
od being local in different regions
of China
- Appointing local directors to
strengthen Chinese Board and
plans to recruit local talent
- Appointing local directors to
strengthen Chinese Board and
plans to recruit local talent
- JRT attempting to catch up
with German rivals in China
by developing new models
- Porters Generic Strategy
- cost leadership, lowering
costs to increase profits
- differentiation
- adding value to product areas
which are of significance for
customers who are willing to pay
premium prices
- Gieves & Hawkes struggling
to justify high prices as
consumer confidence declines
- Burberry expanding into first-tier cities
only to keep brand exclusivity in
wealthier parts of China
- cost leadership, lowering
costs to increase profits
- Joint Ventures
- JLR adapting to the Chinese market through partnering
with regional companies across the country, aiding in the
development of brand marketing to Chinese consumers
- Tesco will fold its 131 hypermarkets in the country
into China Resources Enterprises Ltd. and retain a
20% stake in the business
- JLR adapting to the Chinese market through partnering
with regional companies across the country, aiding in the
development of brand marketing to Chinese consumers
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