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Strategic Management UE University of Wroclaw

Frage 1 von 82

1

In the Five Forces Model, the ease with which companies can enter into competition with other companies within the industry is known as which type of force?

Wähle eine der folgenden:

  • the threat of substitute products

  • the power of suppliers

  • the power of customers

  • the level of rivalry

  • the potential for entry

Erklärung

Frage 2 von 82

1

In which step of SWOT analysis would “obsolete, narrow product line” be most likely to arise?

Wähle eine der folgenden:

  • T

  • O

  • W

  • both O and T

  • S

Erklärung

Frage 3 von 82

1

An organization that treats customers better than its rivals is wasting money.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 4 von 82

1

The development of a set of functional-level strategies to increase the performance of the operating system a company uses to transform inputs into finished goods and services is known as:

Wähle eine oder mehr der folgenden:

  • value chain management

  • research and development

  • utilizing new technology

  • materials management

  • efficiency management

Erklärung

Frage 5 von 82

1

An organization attempts to gain a competitive advantage by aiming its efforts at driving down its production costs per unit below those of its competitors. This is known as which type of strategy?

Wähle eine oder mehr der folgenden:

  • low-cost strategy

  • focused differentiation strategy

  • unrelated diversification strategy

  • related diversification strategy

  • concentration on a single business strategy

Erklärung

Frage 6 von 82

1

A general guide to action for the managers of an organization is known as:

Wähle eine oder mehr der folgenden:

  • a rule

  • a policy

  • none of the above

  • a standing plan

  • an SOP

Erklärung

Frage 7 von 82

1

Another name for contingency planning is:

Wähle eine oder mehr der folgenden:

  • divisional-level planning

  • scenario planning

  • synergy planning

  • business-level planning

  • ad hoc planning

Erklärung

Frage 8 von 82

1

Organizations that use a global strategy typically customize the product to meet the needs of customers in different countries.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 9 von 82

1

Another name for contingency planning is scenario planning.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 10 von 82

1

The more desired attributes an organization builds into its products, lower the price they can charge to attract customers.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 11 von 82

1

When an organization updates its five-year plan annually in order to take into account changing conditions within the organization and in the organization's external environment, this is known as which type of plan?

Wähle eine oder mehr der folgenden:

  • SWOT

  • scenario

  • functional

  • inflexible

  • rolling

Erklärung

Frage 12 von 82

1

Another name for the departmental level of the organization is the __________ level of the organization.

Wähle eine oder mehr der folgenden:

  • functional

  • divisional

  • corporate

  • business

  • first-line

Erklärung

Frage 13 von 82

1

The set of decisions that managers make to assist the organization in the attainment of its goals is called the strategy of the organization.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 14 von 82

1

PepsiCo purchased KFC so that it could replace Coke products with Pepsi products in KFC restaurants. This was an example of:

Wähle eine oder mehr der folgenden:

  • a low cost strategy

  • vertical integration

  • a diversification strategy

  • horizontal integration

  • a global strategy

Erklärung

Frage 15 von 82

1

Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 16 von 82

1

Managers monitor and evaluate the organization's strategy to see if it is working using the controlling function.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 17 von 82

1

The service function controls the movement of physical materials through the value chain.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 18 von 82

1

When an organization enters a new type of industry that is not similar in any way to the
current businesses of the organization, this is known as a(n) ____________ strategy.

Wähle eine oder mehr der folgenden:

  • related diversification

  • international expansion

  • unrelated diversification

  • vertical integration

  • concentration on a single business

Erklärung

Frage 19 von 82

1

The marketing and sales functions of a company are responsible for the creation of a good or service.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 20 von 82

1

All of the following are major corporate-level strategies that managers can use to help their
organization increase its sales and profits EXCEPT:

Wähle eine oder mehr der folgenden:

  • focus

  • vertical integration

  • diversification

  • concentration on a single business

  • international expansion

Erklärung

Frage 21 von 82

1

A department of the organization (such as manufacturing, accounting, marketing) that contains employees who have the same skills and use the same organizational resources to perform their jobs is known as a(n) __________ of the organization.

Wähle eine oder mehr der folgenden:

  • vertical integration

  • function

  • business

  • division

  • synergy

Erklärung

Frage 22 von 82

1

General Electric Company sets a goal that every product line of the company should be either first or second in its industry in market share. What type of goal does this represent?

Wähle eine oder mehr der folgenden:

  • business-level

  • divisioanl level

  • multidomestic-level

  • functional-level

  • corporate-level

Erklärung

Frage 23 von 82

1

Anything new or better about the way an organization operates, or the goods or services it produces, is the result of innovation.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 24 von 82

1

A formal, written guide to action for managers in an organization is known as:

Wähle eine oder mehr der folgenden:

  • a heuristic

  • a policy

  • synergy

  • a rule

  • none of the above

Erklärung

Frage 25 von 82

1

An organization creates a list of possible future forecasts of business situations and creates a plan to respond to each of these forecasts. This is known as:

Wähle eine oder mehr der folgenden:

  • synergy planning

  • ad hoc planning

  • scenario planning

  • divisional-level planning

  • functional planning

Erklärung

Frage 26 von 82

1

When an organization designs a corporate-level strategy that includes expanding its operations into a new type of business for the organization, this is known as a(n) __________ strategy.

Wähle eine oder mehr der folgenden:

  • concentration

  • international expansion

  • sybergistic

  • diversification

  • vertical integration

Erklärung

Frage 27 von 82

1

A broad statement of the organization's purpose, its products, and its customers is called a mission statement.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 28 von 82

1

High quality products have superior design, features, reliability, and after-sales support.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 29 von 82

1

A group of managers analyzes both the internal strengths and weaknesses of their organization as well as the opportunities and threats of the external environment. What type of analysis is this?

Wähle eine oder mehr der folgenden:

  • related diversification

  • functional analysis

  • mission analysis

  • diversification

  • SWOT analysis

Erklärung

Frage 30 von 82

1

Unilever sells different products using a different marketing approach in Great Britain than it uses when marketing these products in the United States. This is an example of:

Wähle eine oder mehr der folgenden:

  • a global strategy

  • unrelated diversification

  • a multidomestic strategy

  • vertical integration

  • a focused low-cost strategy

Erklärung

Frage 31 von 82

1

Managerial goals should be both challenging and realistic.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 32 von 82

1

Functional goals and strategies need not be consistent with divisional goals and strategies.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 33 von 82

1

The information systems function controls the electronic systems for managing inventory, tracking sales,
pricing products, selling products, dealing with customer service inquires, and so on.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 34 von 82

1

An organization attempts to succeed by distinguishing its products from those of the
competition. What type of strategy is this?

Wähle eine oder mehr der folgenden:

  • unrelated diversification strategy

  • concentration on a single business strategy

  • low-cost strategy

  • related diversification strategy

  • focused differentiation strategy

Erklärung

Frage 35 von 82

1

SWOT is a part of:

Wähle eine oder mehr der folgenden:

  • none of the above

  • all of the above

  • business-level strategy

  • functional-level strategy

  • corporate-level strategy

Erklärung

Frage 36 von 82

1

The first step in defining an organization's mission is to define its business.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 37 von 82

1

The fewer the inputs required to produce a given output, the lower is the efficiency and the higher the cost of outputs.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 38 von 82

1

__________ means producing goods and services with superior design, features, reliability, and after-sales support.

Wähle eine oder mehr der folgenden:

  • efficiency

  • responsiveness

  • quality

  • flexibility

  • innovation

Erklärung

Frage 39 von 82

1

The ___________ function can create a perception of superior value by solving customer problems and supporting customers after they have purchased the product.

Wähle eine oder mehr der folgenden:

  • production

  • information systems

  • materials management

  • service

  • marketing

Erklärung

Frage 40 von 82

1

Firestone Tire and Rubber Company purchases rubber plantations in Africa so that it will have a source of supply for its tire manufacturing plants in Akron, Ohio. This is an example of:

Wähle eine oder mehr der folgenden:

  • forward vertical integration

  • a global strategy

  • a focused differentiation strategy

  • a multidomestic strategy

  • backward vertical integration

Erklärung

Frage 41 von 82

1

Two divisions of a company decide to use the same distribution channels for their products to reduce the overlap of their marketing efforts. This is an example of:

Wähle eine oder mehr der folgenden:

  • a differentiation strategy

  • synergy

  • a low-cost strategy

  • diversification

  • a focused-differentiation strategy

Erklärung

Frage 42 von 82

1

Procter & Gamble uses a joint sales force to sell both its laundry detergent products and its bath soap products to the same supermarket chains. This is an example of:

Wähle eine oder mehr der folgenden:

  • a differentiation strategy

  • a low-cost strategy

  • a focused-differentiation strategy

  • a diversification strategy

  • synergy

Erklärung

Frage 43 von 82

1

The company that customizes every product to the unique demands of individual customers is likely to see its cost structure:

Wähle eine oder mehr der folgenden:

  • all of the above

  • become obsolete

  • become lowers as demand increases rapidly

  • rise as unit revenues rise

Erklärung

Frage 44 von 82

1

SWOT analysis is the last step in the strategy formulation process.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 45 von 82

1

Which of the following is NOT a reason to try to boost product quality?

Wähle eine oder mehr der folgenden:

  • To charge a higher price

  • All of these are reasons

  • To provide a higher quality product, for the same price, as the competition

  • To become more responsive to customers

  • To increase efficiency

Erklärung

Frage 46 von 82

1

Organizational plans that cover a timespan of one to five years are typically referred to as _____________ plans.

Wähle eine oder mehr der folgenden:

  • short-term plans

  • corporate-term plans

  • intermediate-term plans

  • long-term plans

  • division-term plans

Erklärung

Frage 47 von 82

1

Differentiation raises costs.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 48 von 82

1

A functional-level plan spells out the goals of the __________ that are intended to assist the organization to achieve its __________ goals.

Wähle eine oder mehr der folgenden:

  • department;corporate

  • none of the above

  • division;corporate

  • business;divisional

  • division;business

Erklärung

Frage 49 von 82

1

A business plan that is updated every year depending on the changes in the organization and in the external environment that have taken place in the previous year is known as a rolling plan.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 50 von 82

1

IBM has a written set of guidelines for its managers in terms of behavior that IBM considers to be either ethical or unethical. This set of written guidelines is called:

Wähle eine der folgenden:

  • rules

  • a single-use plan

  • policy

  • a standard operating procedure

  • a mission statement

Erklärung

Frage 51 von 82

1

Which type of organizational strategy states the industries and markets in which the organization intends to compete?

Wähle eine oder mehr der folgenden:

  • business-level strategy

  • divisional-level strategy

  • functional-level strategy

  • departmental-level strategy

  • corporate-level strategy

Erklärung

Frage 52 von 82

1

The cluster of decisions that managers make to assist the organization to achieve its goals is known as:

Wähle eine oder mehr der folgenden:

  • SWOT analysis

  • strategy

  • related diversification

  • diversification

  • scenario planning

Erklärung

Frage 53 von 82

1

Which level of management of a large organization contains the organization's marketing department, R&D department, and human resources department?

Wähle eine oder mehr der folgenden:

  • multidomestic

  • divisional

  • scenario

  • first-line

  • vertical

Erklärung

Frage 54 von 82

1

Procter & Gamble uses the same distribution system to deliver its oral care products and its hair care products to drugstore chains. This is an example of:

Wähle eine oder mehr der folgenden:

  • a diversification strategy

  • a focused-differentiation strategy

  • synergy

  • an unrelated diversification strategy

  • a differentiation strategy

Erklärung

Frage 55 von 82

1

The corporate-level plan of an organization contains the decisions that are related to the organization's mission, goals, strategy, and structure.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 56 von 82

1

Planning is a goal-making but not a strategy-making process.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 57 von 82

1

Wal-Mart, the US retailing giant, has created the most efficient ________________ function in the retail industry by tightly controlling the flow of goods from its suppliers through its stores into the hands of customers.

Wähle eine oder mehr der folgenden:

  • marketing

  • production

  • service

  • information systems

  • materials management

Erklärung

Frage 58 von 82

1

When Gallo (wine producer) purchased a company that makes wine bottles, it was involved in:

Wähle eine oder mehr der folgenden:

  • forward vertical integration

  • horizontal integration

  • strategic alliance

  • backward vertical integration

  • upward integration

Erklärung

Frage 59 von 82

1

Most customers prefer products with few features to products with many features.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 60 von 82

1

If Organization A is able to provide, for the same price, a product of higher quality than Organization B's product, Organization A is serving its customers better, but it is not being more responsive.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 61 von 82

1

What type of strategy specifies the activities of managers at the departmental level of the organization?

Wähle eine oder mehr der folgenden:

  • business-level strategy

  • top-level strategy

  • divisional-level strategy

  • corporate-level strategy

  • functional-level strategy

Erklärung

Frage 62 von 82

1

When Matsushita sells its TVs and VCRs using the same basic marketing approach in various countries, this is an example of:

Wähle eine oder mehr der folgenden:

  • a focused low-cost strategy

  • a multidomestic strategy

  • a global strategy

  • vertical integration

  • a differentiation strategy

Erklärung

Frage 63 von 82

1

In the typical organization, top managers are primarily responsible for planning that takes place at the business level of the organization.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 64 von 82

1

An organization's strategy is an outcome of its planning processes.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 65 von 82

1

Which type of plan details the goals, strategy, and structure of a division within an organization?

Wähle eine oder mehr der folgenden:

  • departmental-level plan

  • none of the above

  • corporate-level plan

  • business-level plan

  • functional-level plan

Erklärung

Frage 66 von 82

1

Southwest's low-cost operating system focuses only on improving the maintenance of aircraft.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 67 von 82

1

Managers at ABC, Inc. analyze the current situation of their organization and then develop plans to help their organization to accomplish its mission and achieve its goals. This is known as:

Wähle eine oder mehr der folgenden:

  • strategy formulation

  • SWOT analysis

  • diversification

  • synergy planning

  • functional planning

Erklärung

Frage 68 von 82

1

When General Electric Company expanded its operations by acquiring NBC television, this was an example of which type of strategy?

Wähle eine oder mehr der folgenden:

  • low-cost strategy

  • vertical integration

  • concentration on a single business strategy

  • diversification

  • international expansion

Erklärung

Frage 69 von 82

1

Organizational plans that cover a time-span of up to one year are referred to as __________ plans.

Wähle eine oder mehr der folgenden:

  • division-term plans

  • long-term plans

  • corporate-term plans

  • intermediate-term plans

  • short-term plans

Erklärung

Frage 70 von 82

1

Through brand positioning and advertising, the __________ function can increase the value that customers perceive to be contained in a company's product.

Wähle eine oder mehr der folgenden:

  • production

  • materials management

  • marketing

  • service

  • information systems

Erklärung

Frage 71 von 82

1

In managing the value chain to add value, functional managers need to find ways to attain superior quality, efficiency, innovation, and responsiveness to customers.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 72 von 82

1

The production function of a company can perform its activities in a way that is consistent with high product quality, which leads to _____________ and _____________.

Wähle eine oder mehr der folgenden:

  • Disgruntled employees; better sales

  • Product differentiation; higher costs

  • Product differentiation; lower costs

  • Inconsistencies; higher costs

  • Happy employees; more mistakes

Erklärung

Frage 73 von 82

1

According to Michael Porter's theory, it is possible for managers to pursue both a low-cost strategy and a differentiation strategy at the same time.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 74 von 82

1

With a multidomestic strategy, managers decide to sell the same product with the same marketing approach in all of the countries in which the product is sold.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 75 von 82

1

When managers focus on being ___________ to their customers, and not just on producing or providing a product, they see new ways to reduce costs and increase quality.

Wähle eine oder mehr der folgenden:

  • friendly

  • honest

  • ethical

  • efficient

  • responsive

Erklärung

Frage 76 von 82

1

Which plan of the organization contains top management's decisions about the organization's mission, goals, strategy, and structure?

Wähle eine oder mehr der folgenden:

  • functional-level plan

  • departmental-level plan

  • business-level plan

  • corporate-level plan

  • divisional-level plan

Erklärung

Frage 77 von 82

1

When PepsiCo purchased Frito-Lay and expanded its operations into the snack-food business, this was an example of which type of strategy?

Wähle eine oder mehr der folgenden:

  • vertical integration

  • diversification

  • low-cost strategy

  • international expansion

  • concentration on a single business

Erklärung

Frage 78 von 82

1

The last step in a SWOT analysis is to identify the organization's internal strengths and internal weaknesses.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 79 von 82

1

The term “value chain” refers to the idea that a company is a chain of functional activities that transforms inputs into an output of goods or services that customers value.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 80 von 82

1

Fast inventory turnover was not a factor influencing competitive advantage in the retailing industry.

Wähle eins der folgenden:

  • WAHR
  • FALSCH

Erklärung

Frage 81 von 82

1

The management of the value-chain activities that bring new products or services to market is called ________________.

Wähle eine oder mehr der folgenden:

  • product development

  • JIT

  • product innovation

  • CRM

  • TQM

Erklärung

Frage 82 von 82

1

Firestone Tire and Rubber Company set up a chain of Firestone retail stores to sell its tires to American consumers. This is an example of:

Wähle eine oder mehr der folgenden:

  • forward vertical integration

  • a focused-differentiation strategy

  • a global strategy

  • a multidomestic strategy

  • backward vertical integration

Erklärung