PESTLE Analysis

Macroeconomics

Microeconomics

Gross Domestic Product
(GDP)

Gross National Products
(GNP)

Consumer Durables

Stock

Capital (or invested) Goods

Business (or trade) Cycle

Boom

Recession

Slump

Recovery

Interest Rates

Exchange Rates

Flexibility/Freely/Fluctuating Exchange Rates

Field Exchange Rates

Inflation

Deflation

Cost Push Inflation

Demand Pull Inflation

Inflation expectations

Hyperinflation

Unemployment

Structural Unemployment

Cyclical Unemployment

Globalisation

International Competitiveness

Emerging Markets