Research Methods in Social Psychology

Observation

Types of observation

Participant observation

Non-participant Observation

Case Study

Advantages of case study

Disadvantages of case study

Survey method

Advantages of survey method

Disadvantages of survey method

Hawthorne effect

Correlational research

Types of correlation

Range of correlation

Correlation does not demonstrate causation

Advantages of correlational research

Disadvantages of correlational research

Experimental Method

Independent variable

Dependent variable

Extraneous variables

Confounding Variables

Random Assignment

Experimental Group

Control group

Demand characteristics (subject bias)

Hawthorne Effect (participant bias)

Placebo Effect

Nocebo

Single Blind Procedure

Double Blind Procedure

The first double-blind study

Experimenter bias (Observer-expectancy effect)

Advantages of experiments

Disadvantages of experiments

Mundane/Experimental Realism

Deception

Informed Consent

Debriefing

The Research Process