Market segmentation

Market targeting (targeting)

Differentiation

Positioning

Geographic segmentation

Demographic segmentation

Age and life-cycle segmentation

Gender segmentation

Income segmentation

Psychographic segmentation

Behavioral segmentation

Occasion segmentation

Benefit segmentation

Intermarket (cross-market) segmentation

Target market

Undifferentiated (mass) marketing

Differentiated marketing

Concentrated (niche) marketing

Micromarketing

Local marketing

Individual marketing

Product position

Competitive advantage

Value proposition

Positioning statement