Finance

Financial Capital

Ratios

Short-term Financing

Net present Value
NPV

Depository institutions

Credit unions

Savings and loan associations

Nondepository institutions

Public offering

private placement

Secondary securities market

Utility

Market segmentation-

Target Market

Consumer marketers (B2C)

Business product marketers

Consumer market segmentation

Diffusion Rate

Integrated marketing communication

Positioning statement

Public relations

Direct Chanel

Channel Intermediaries

Independent wholesaling businesses

Supply Chain

Odd Pricing