What are the four P's in the marketing mix

Why might a customer be prepared to pay a higher price than usual for a product?

Why are market maps useful?

What is a gap in the market?

Why is market research important?

Give three examples of information that market research is used to find?

Give two examples of field research methods ?

Give an advantage and disadvantage of desk research?

What is a market driven firm?

Explain why small firms often find it easier to alter their products than large firms

What is a bespoke product?

Why does the demand curve slope downwards?

Why does the supply curve slope upwards?

Question 15 has to be done from the revision book

List four places suitable for a small businesses to promote their products

Describe three things that influence where a firm will advertise

What is e-commerce

Would you like to stop answering questions on marketing Nathan