It is essential that you embed the rough cuts of your video at least twice to show its developmental stages (as you would in the industry) and get feedback from your target audience (as you would in the industry, except it would be the viewpoint of the director and media institution’s feedback). Questions to be asked could include:

· What genre do you think it is?

· Why?

· What sense did you make of it?

· Why do you think certain decisions were made (provide examples of decisions)?

· What impression did you get from the artist?

· Was the artist appropriate to the genre?

· Was the mise en scene appropriate to the genre?

· Did the video remind them of any other media texts (intertextuality)?

Now summarise the feedback you got. Do you agree with it? If not, why not? How will you change some aspects of the video to conform to the feedback given?

See me about an organised screening in the library for your target audience. Yopu could film the reaction to the video and the feedback to it as well to embed on your blog. You don’t necessarily have to do questionnaires, but whatever you decide to do it is essential to summarise the feedback and evaluate your thoughts on it. For your second feedback session on the improved rough cut I would recommend a different means to representing the information. You could even use Survey Monkey and other on-line tools to help get the general public to view the video and comment on it.

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