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Define the marketing concept
What is Customer orientation?
What is integrated effort?
What is Goal Achievement?
what are the 4 forms of customer value?
What is price value and give an example of it
What is Performance value and give an example of it
What is Emotional Value and give an example of it
What is relational value?
Name 4 characteristics of a market orientated business
Name 4 characteristics of an internally orientated business
Why is market planning critical?
Name the 6 elements and the nickname of the Macroenviroment
Why should businesses monitor the rapid changes in the variables of the marketing environment?
Why has Economic factors have an importance to the macro environment?
The did the Global Financial Crises (GFO) effect the macro environment?
Name the 4 factors of the micro environment
Name the 6 responses to environmental change
