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What is Communication?
On what factor does communication depend on?
Name and describe the communication components and its persuaded steps during Promotional planning!
Define "source". What is the source influenced by?
What are the two important dimensions to source credibility?
which are important factor to choose a celebrity for your campaign? Which risks are related thereto?
What are the components of source attractiveness?
On which factors does source power depend on?
What forms of encoding exist?
Which three basic components does every marketing message have from a semiotic perspective?
What kinds of message arguments do you know?
Which two communication channels are differentiated?
Name the different levels of audience
What is feedback?
