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Why consumer behaviour?
What is problem recognition? which sources exist?
What prompts new needs and wants?
What is the psychoanalytic approach by Freud?
What sources of consumer information search do you know?
what is the selective perception process? what stages are there?
Name the two different attributes of brand evaluation
What are the different perspectives of a consumer's view?
What is satisfaction?
What is dissatisfaction?
What is cognitive dissonance?
what is cognitive orientation?
Name and explain three alternatives of decision making
Which external factors influence the consumer?
Which values of objectives do you know?
Compare marketing and IMC objectives
What are characteristics of objects?
Name the four characteristics of objects through Colley
What is Inside-out-planning, what outside-in planning?
What factors influence the Advertising Budget?
