Marketing

Marketing objectives

Marketing strategies

Mass market

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Dynamic markets

Stable market

Digital economy

Sampling

Market segmentation

A generic brand

Market orientation

Product orientation

Market Positioning

Market map

Competitive advantage

Product differentiation

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The basic law of demand

supply

basic law of supply

what would a shift left of the supply curve mean on a demand and supply diagram?

equilibrium

price elasticity of demand

PED formula

Interpretations of PED

price elastic

price inelastic

income elasticity of demand

YED formula

YED interpretations

Marketing Mix

Design Mix

Social trends

A Brand

Branding

3 Benefits of Effective Branding

Added Value

5 Types of Branding

Emotional branding

Promotion

6 Types of Promotion

Pricing Strategies

Cost-plus pricing

Premium pricing

Price skimming

Competitive pricing

Penetration pricing

Psychological pricing

Predatory pricing

Dynamic pricing

Distribution

Distribution channel

Multi-channel distribution

Product Life Cycle

5 Stages of the Product Life Cycle

Product Portfolio

Boston Matrix

Asset

Liability

Flexible workforce

Multi-skilling

Zero-hours contracts

Flexible hours

Outsourcing

Dismissal

Redundancy

Individual approach

Collective bargaining

trade unions

Internal recruitment

External recruitment

Labour turnover

E.g. of recruitmentment hard costs

E.g. of recruitment soft costs

Organisational Structure

Delayering

Chain of command

span of control

matrix structure

centralised structure

decentralised structure

motivation

What was Taylor's motivation theory?

Summarise the scientific theory by taylor

what was Mayo's motivation theory?

summarise Mayo's human relations theory

what is Maslow's motivation theory?

List the needs

What was Herzberg's motivation theory

Summarise the two factor theory

5 financial incentives

8 Non-Financial Incentives

Leadership

Autocratic Leaders

Democratic leaders

Paternalistic leaders

Laissez Faire Leaders