AQA AS Level Business: What is Business?

Why do businesses set objectives?

They may set objectives in order to their staff or to act as a reason for continued . Some objectives can staff, and give employees assurance. Objectives can give a sense of and can make it easier to within the business - the leaders cannot every decision made.

Explain the relationship between the mission and objectives?

The is the overall aim of the organisation. Once this has been agreed upon, the objectives of the , the and the can then be set. The mission will be , as all of the other objectives in the business build achieving it, and it still has to to all of them.

When might survival be an important business objective?

Survival would be an important objective to have in all situations, but especially when the economy is experiencing a or a recession. If the country's economy is slowing down, them people () are less likely to spend money. This then leads to a in sales, and then consequently revenue. Survival requires the company to be able to pay its creditors, and still have enough to meet all of their . When revenue decreases, so does the chances of - this would be a very important period to keep going.