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When might survival be an important business objective?
Survival would be an important objective to have in all situations, but especially when the economy is experiencing a or a recession. If the country's economy is slowing down, them people () are less likely to spend money. This then leads to a in sales, and then consequently revenue. Survival requires the company to be able to pay its creditors, and still have enough to meet all of their . When revenue decreases, so does the chances of - this would be a very important period to keep going.