Action code

Active audience

Americanisation

Anchorage

Anti-narrative

Apparently impossible positions

Aspirers

Audio codes

Binary opposition

Body facism

Body image

Brand Indentity

Broadsheet

Camera angle

Camera movement

Censorship

Chiaroscuro lighting

Circular narrative

Cliffhanger

Close-up

Codes

Colloquialism

Copy

Construct or construction

Context

Continuity system/continuity editing

Connotation

Content analysis

Convention

Cover lines

Crane shot

Critical acclaim

Cultivation

Cultural appropiration

Cultural competence

Cultural/media imperialism

Cut

Deconstruct

Demographics

Denotation

Depth of field

Desensitisation

Diegetic/non diegetic

Demonisation

Discourse

Disequilibrium

Dissolve

Dutch angle (canted angle)

Editing

Elipsis

Encoding

Enigma codes

Establishing shot

Ethinicity

Ethnocentric

Extreme close-up

Extreme long-shot

Eye-line

Feminism

Film Noir

Femme fatale

Flashbacks

Flexi-narrative

Formulaic structure

Gatekeepers

Genre

Graphics

Hand-held camera

Hard Sell

Hegemony

Homogenous

House style

High-angle

Hybrid

Hyperbole

Hypodermic needle

Hypermasculinity

Icon

Iconography

Ideology

Imperative

Index

Intertextuality

Jump cut

Lexis

Linear narrative

Low-angle shot

Masthead

Mark of quality

Master shot

Media platform

Medium long shot