Everyday information about developments in the marketing environment that managers use to prepare and adjust marketing plans.

An interactive, flexible computerized information system that enables managers to obtain and manipulate information as they are making decisions.

The creation of a large computerized file of customers' and potential customers' profiles and purchase patterns.

The process of planning, collecting, and analyzing data relevant to the marketing decision.

Data previously collected for any purpose other than the one at hand.

Information that is collected for the first time; used for solving the particular problem under investigation.

Seven to ten people who participate in a group discussion led by a moderator.

A closed-ended question designed to measure the intensity of a respondent's answer.

A research method that relies on four types of observations: people watching people, people watching an activity, machines watchiung people, and machines watching an activity.

The study of human behavior in its natural context; involves observation of behavior and physical setting.

A method a researcher uses to gather primary data.

A subset from a larger population.