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CC360: Out of the box, Cloud MDM cleanses and standardizes data in which Salesforce objects?
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Accounts
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Products
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Contacts
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Leads
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CC360: What does 'Consolidation' mean in Cloud Customer 360?
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CC360: The Cloud MDM hierarchies feature allows you to represent various relationships with your customers.
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CC360: The Cloud MDM application has components that run inside Salesforce, as well as components that run outside of Salesforce.
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CC360: Running Cloud MDM using the default settings is recommended.
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CC360: The following statements regarding the Cloud MDM custom settings are true:
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Changing the settings is only required for advanced operations.
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The settings should be configured before running Cloud MDM jobs.
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The settings are present but not visible after installation.
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CC360: The default Cloud MDM profile that is assigned to all users is called:
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CC360: Which fields should be added to the Cloud MDM Information section on a page layout?
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Synchronize
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Company Norm
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Record Type
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Country ISO Code
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CC360: The Master Beans related list should be added to the Contact page layout (for the data steward/admin user).
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CC360: Field sets allow you to:
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CC360: When an account records is synchronized to the Cloud MDM staging area, the following records are created:
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Java Bean
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Account Bean
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Contact Bean
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Master Bean
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CC360: The process of running synchronization on all records of a particular object type is known as:
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Migration
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Synchronization
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Standardization
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CC360: The following statements regarding the Synchronize flag are true:
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For newly created records, the value will be true.
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For existing records in Salesforce the value will be false.
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Allows the movement of a record to and from the Cloud MDM staging area.
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Can be used to synchronize a subset of data.
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CC360: Which settings determine the field mappings between the transactional record and the bean?
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Matching settings
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Bean settings
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Synchronization settings
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CC360: How many custom fields can be mapped to a bean?
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CC360: Data cleansing ensures that data is in a consistent format, which is important for:
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CC360: When does Cloud MDM cleanse the data?
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When Cloud MDM is installed.
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When a record is synchronized.
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When a data steward clicks the 'Cleanse' button.
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CC360: Cloud MDM looks for a legal form at the beginning and end of an account name.
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CC360: The normalized company name is used to update the Name on the account record.
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CC360: The normalized Country name is used to update the Country on the Account, Lead or Contact record.
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CC360: Cloud MDM uses fuzzy matching for the following processes:
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Identifying duplicate records.
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Matching records from external data sources to accounts.
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Grouping records with similar characteristics.
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Matching leads/contacts to accounts.
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CC360: Fuzzy matching is a two-step process. In step 1, Cloud MDM:
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Performs a fuzzy match on all included fields.
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Performs a fuzzy match on the segments.
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Performs an exact match on the segments.
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CC360: The following statements are true regarding data segmentation:
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Slows down the fuzzy matching process.
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Determines which records will be fuzzy matched.
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Speeds up the fuzzy matching process.
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Reduces the total number of records being fuzzy matched.
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CC360: The segment component fields must be fields on the bean, not the transactional record.
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CC360: You can control the fuzzy matching by setting the following:
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Null scores
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Field order
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Field weighting
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Threshold values
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CC360: In which settings do you set fuzzy matching options?
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Synchronization settings
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Duplicate settings
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Matching settings
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CC360: If the fuzzy match score for a field is 40 and the field weighting is set to 25, what will the total field score be?
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CC360: If you set a field's weighting to 200, the values of this field must be an exact match or...
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The total score will be set to 0 and the records will not be considered a match.
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The weighted score for that field will be doubled.
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A score of 0 is assigned to that field.
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CC360: When you run the Duplicate Check job, Cloud MDM compares:
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All master beans in the same segment.
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All account records in the Salesforce org.
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All account records in the same segment.
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CC360: When you run the Duplicate Contact Check job, Cloud MDM compares:
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Contact to Lead beans in the same segment.
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All Contact beans in the same segment.
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Account and Contact beans in the same segment.
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All Lead beans in the same segment.
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CC360: You should increase the number of processes when running the Duplicate Check jobs if your org contains more than 1000 records.
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CC360: In order to view a list of MDM-identified potential duplicates for an account, you must:
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Assign a Cloud MDM profile to your user.
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Be the Salesforce administrator.
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Add the Duplicate Accounts VisualForce page to the Account page layout.
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CC360: What 3 things should you do before using the automated merge jobs?
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Identify and mark any 'no duplicate' pairs.
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Toggle the master record where necessary.
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Use Salesforce side-by-side comparison to examine each duplicate pair.
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Analyze duplicate records using reports and side-by-side comparisons.
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CC360: To create powerful duplicate reports, you should create a custom report type that:
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Groups records by the master.
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Is only available to data stewards and administrators.
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Pulls in data from the related master and detail Account, Contact or Lead.
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CC360: What controls the display of the Toggle Master, No Duplicate and Merge buttons on the Duplicates VisualForce page?
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The Salesforce page layout.
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The Cloud MDM Profile of the user.
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The default Salesforce profile of the user.
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CC360: With the Cloud MDM Merge jobs, you can merge up to 1000 records at a time.
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CC360: With Cloud MDM's enhanced lead conversion functionality, when a lead (for which a contact already exists) is converted, the following happens:
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The lead will not convert.
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The lead is converted and the existing contact is updated.
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The existing contact is automatically deleted, then the lead is converted.
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CC360: What new fields can be added to the Lead Detail page with Cloud MDM?
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Lead Parent
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Contact (lookup)
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Master Account
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Account (lookup)
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CC360: In order to use the Cloud MDM lead functionality, leads must be 'matched' to accounts. Which 2 things facilitate this?
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Matching threshold for Account.
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Matching settings for Account and Contact.
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Batch Acceleration Level for Matching job.
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Segment settings for Account and Contact.
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CC360: Which approach should you use for performing a one-time load of data (e.g. migration from existing system to Salesforce)?
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CC360: What should you do before loading external data into beans?
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CC360: Matching can be defined as:
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The process of associating leads and contacts to accounts.
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The process of associating records of the same object class.
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The process of associating beans to master beans.
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The process of associating data from an external source with an account.
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CC360: If external data is loaded directly into beans and matching is run, how does Cloud MDM handle beans that were not matched to master beans (i.e. net new accounts)?
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The bean is associated with a global master bean.
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The bean is flagged as 'No Match'.
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A new master bean is created.
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CC360: Which is true regarding the Consolidated View?
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Shows data currently on account.
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Shows data currently on master bean.
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Shows historical data for account.
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Lists data sources for the master bean.
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CC360: Enrichment can be defined as the process of writing data from the account to the master bean.
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CC360: Which enrichment operator will only update a field if that field's present value is NULL?
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CC360: You don't need to run the consolidation job if you are not integrating data from external systems.
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CC360: Multi-dimensional hierarchies means that a single account can belong to more than one hierarchy type - e.g. a Sales and Financial hierarchy.
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CC360: What is another name for an account in a hierarchy?
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CC360: In order to view hierarchies using the MDM functionality, which configuration steps must you complete?
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Configure field sets for Account search and results.
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Ensure the Parent ID field is mapped in the Account Synchronization settings.
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Add the Parent ID field to the Master Bean page layout.
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Add the Hierarchies VisualForce page to the Account page layout.
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CC360: In which ways can hierarchies be built?
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Cloud MDM's graphical hierarchy editor.
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Via the master beans.
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The native Salesforce Parent field.
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Imported from an external system.
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CC360: What happens if you add an account (that already belongs to a hierarchy) to another hierarchy?
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The account, along with any children, will be moved to the new hierarchy.
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The account will be copied and assigned a unique name.
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The account will be added to both hierarchies.
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CC360: How can you change the hierarchy type?
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Navigate to the Account bean for the ultimate parent and edit the Hierarchy Type field.
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Edit the Hierarchy Type field on the Account that is the ultimate parent.
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Navigate to the Master bean for the ultimate parent and edit the Hierarchy Type field.
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CC360: In order to clone a node, you can use the Cloud MDM edit hierarchies interface.
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CC360: If you clone an account into another hierarchy type, what happens behind the scenes?
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A second bean with source equal to the other is created and associated with the master bean for the account.
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The second bean with source equal to the account is created under the master bean.
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A second bean is created and associated with the account.
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CC360: Select two valid approaches for loading hierarchy data from an external data source.
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Load data then manually update the Parent ID fields.
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Load data in order - parent accounts, then child accounts, etc
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Load data in first job, then create parent relationships in second job.
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Populate the Parent ID field and load all data in a single job.
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DaaS - AddressDoctor Cloud: Which input file format is supported with the Data Quality Centre?
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DaaS - AddressDoctor Cloud: What is the maximum file size that can be uploaded to the Data Quality Centre?
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DaaS - AddressDoctor Cloud: Does the Data Quality Center support de-duplication functionality?
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DaaS - AddressDoctor Cloud: Incorrect address field assignments might result in which of the below status codes?
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P1
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C2
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I3
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P2
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All of these.
Frage 61
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DaaS - AddressDoctor Cloud: What versions of Excel are supported?
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DaaS - AddressDoctor Cloud: Which enrichment's are supported?
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DaaS - AddressDoctor Cloud: Which Address Doctor return status codes indicate a 50% or greater chance of an address being undeliverable?
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DaaS - AddressDoctor Cloud: Which of the following Salesforce modules are supported with Address Validation?
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Opportunities
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Contacts
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Leads
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Accounts
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DaaS - AddressDoctor Cloud: What is the maximum character length for a password?
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DaaS - AddressDoctor Cloud: A country must be specified in order to verify an address.
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DaaS - Email Verification: The biggest benefit to verifying email addresses at point of collection is to increase your list size by ensuring valid emails at acquisition point.
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DaaS - Email Verification: What is the shortest recommended timeout, in seconds?
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DaaS - Email Verification: It is recommended to prompt customers for invalids in the following situation(s)?
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Any time your main objective is to collect email addresses.
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Any time an email is collected for transactional messages, such as e-receipts, order confirmations and shipping notifications.
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Any time a customer service representative is verbally asking for a customer's email address and typing it in.
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All of these options.
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DaaS - Email Verification: At what point in the process are real-time verification emails verified?
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Point of collection
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2 days later
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1 week later
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DaaS - Email Verification: An example of a hygiene code is:
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Emails with the code 220 Analytics in Progress are safe to send from a hygiene perspective.
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DaaS - Email Verification: Which of the following is NOT a reason you receive an 'Analytics in Progress' status?
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DaaS - Email Verification: The GetReason code for 'Server Actively Rejected' has a code of:
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DaaS - Email Verification: A 'Net Protected' domain uses a third party service or appliance to filter and detect spam email.
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DaaS - Email Verification: The standard input and output file for an automated batch job is:
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DaaS - Email Verification: The email address field does not have to be present in input filing.
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DaaS - Email Verification: What is the max length of characters that an email address can have?
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DaaS - Email Verification: When you receive a hygiene result of 'Mole' this means:
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These emails are based internationally and are safe.
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The email addresses are not directly owned or controlled by a 3rd party DNSBL site.
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3rd party oversight emails specifically used for monitoring resources, many times for deliverability monitoring.
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DaaS - Email Verification: Before installing the product you must obtain a StrikeIron subscription for Email Verification Plus Hygiene.
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DaaS - Email Verification: What is the highest number a timeout can be set to, in seconds?
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DaaS - Email Verification: What can you set the schedule type to when creating new batch jobs?
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Monthly
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Never
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Both of these
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Neither of these
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DaaS - Email Verification: You can only select lists for automatic verification on demand.
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DaaS - Email Verification: Bronto improves customer contactability by:
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DaaS - Email Verification: The app is free for Bronto users who have purchased a subscription to StrikeIron Email Verification Plus Hygiene.
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DaaS - Email Verification: The Informatica tool will verify the email address, mailing address and phone numbers instantly before the invalid contact record is stored in the CRM system.
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DaaS - Email Verification: What is the default email verification timeout, in seconds?
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DaaS - Email Verification: On the batch job result page, you can sort out the list order by:
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Status description
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Field name
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Both of these
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Neither of these
Frage 89
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DaaS - Email Verification: What are the 4 steps (in order) to integrate StrikeIron's Email Verification and Hygiene API into Marketo?
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Configure Webhook, create form, create Smart Campaign, test landing page
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Create Webhook, create Smart Campaign, create form, test landing page
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Create form, test landing page, create Webhook, create Smart Campaign
Frage 90
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DaaS - Email Verification: What is the purpose of the question mark in the middle of the actual REST call?
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It separates the endpoint of the API from the parameters that are supplied.
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It tells customer that they need to edit the REST information.
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To make customers confused.
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DaaS - Email Verification: The parameters that must be included in webhook template are:
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Message
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Licence key
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Neither of these.
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All of these.
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DaaS - Email Verification: Before you map the Response Mappings, it is recommended that you create how many new fields?
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DaaS -SMS Mobile Messaging: Messages can be sent to non-mobile numbers.
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DaaS -SMS Mobile Messaging: Consent is required to send SMS messages.
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DaaS -SMS Mobile Messaging: What type of consent is required to send SMS messages?
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DaaS -SMS Mobile Messaging: The frequency of you sending SMS messages to your customer base does not matter after you have consent.
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DaaS -SMS Mobile Messaging: An opt-out option is required.
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DaaS -SMS Mobile Messaging: What are the 4 types of Compliance Messages?
Antworten
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Welcome, opt in, help, stop
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Opt in, stop, help, unknown
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Welcome, opt in, help, unknown
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Welcome, stop, help, unknown
Frage 99
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DaaS -SMS Mobile Messaging: Is bulk SMS possible?
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DaaS -SMS Mobile Messaging: Can we push HTTPs address?
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DaaS -SMS Mobile Messaging: Messages cannot be customized when using a trial account.
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DaaS -SMS Mobile Messaging: How many messages are tracked in a single TrackMessageBulk invocation?
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DaaS -SMS Mobile Messaging: What does the getstatuscode 200 mean?
Antworten
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Issue
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Not found
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Found
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None of the above
Frage 104
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DaaS -SMS Mobile Messaging: The syntax used by StrikeIron to describe the contents of SMS messages.
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DaaS -SMS Mobile Messaging: What is the first thing you need to do in creating a Marketo Integration?
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DaaS -SMS Mobile Messaging: What request type do you use in the webhook?
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DaaS -SMS Mobile Messaging: What are the 4 steps involved in a Marketo Integration and in what order?
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Smart campaign, Webhook, form, test landing page
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Webhook, form, smart campaign, test landing page
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Form, Webhook, smart campaign, test landing page
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Test landing page, Webhook, form, smart campaign
Frage 108
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DaaS -SMS Mobile Messaging: What 3 parameters need to be included in the template?
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Account ID, to number, message txt
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License key, from number, message txt
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License key, to number, header txt
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License key, to number, message txt
Frage 109
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DaaS - Email Verification: Select all of the key benefits to email verification and hygiene.
Antworten
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Improve email campaign performance with better deliverability
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Minimize risks associated with bad list hygiene
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Enhance customer loyalty and satisfaction
Frage 110
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DaaS - Email Verification: What are the risks associated with bad email list hygiene?
Antworten
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Wasting your marketing budget by sending to bad email addresses.
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Sending to a trap/spam email, resulting as being blacklisted as a spam sender.
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Reaching customers with no interest in your products or services.
Frage 111
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DaaS - Email Verification: When/Where can email verification and hygiene be used?
Antworten
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Webforms and landing pages
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E-commerce websites (e.g. at checkout or newsletter sign-up)
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Preference centres
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Point of sale (in-store email acquisition and e-receipts)
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List acquisition
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CRM and marketing databases
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Call centres
Frage 112
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DaaS - Email Verification: What are the types of email verification and hygiene implementation?
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Real-time - verified at point of collection or when data is synchronized with the CRM system / marketing database.
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Batch - one off verification or as part of a routine back-end process
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End-point - verifying successfully sent emails
Frage 113
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DaaS - Email Verification: What are the three output data points of the email verification process?
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Status codes, Reason codes, Hygiene results
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Progress codes, Reason codes, Hygiene codes
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Status codes, Hygiene codes, Recipient type codes
Frage 114
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DaaS - Email Verification: Select all of the correct status codes provided by email verification.
Antworten
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200 Email Valid
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300 Email Valid
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210 Domain Confirmed
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220 Analytics in Progress
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420 Analytics in Progress
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250 Email Valid, Potentially Dangerous
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250 Domain Confirmed, Potentially Dangerous
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270 Analytics in Progress, Potentially Dangerous
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410 Not Verified
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310 Not Verified
Frage 115
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DaaS - Email Verification: Select all of the correct status codes provided by email verification which indicate a problem or potential problem with an email address.
Antworten
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250 Email Valid, Potentiall Dangerous
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260 Domain Confirmed, Potentially Dangerous
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270 Analytics in Progress, Potentially Dangerous
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300 Email Not Valid
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310 Not Verfied
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400 Not Verified
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220 Analytics in Progress
Frage 116
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DaaS - Email Verification: What is the purpose of the output Reason Codes in the email verification process?
Antworten
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To provide further insight into the Status Codes, particularly in the case of Analytics in Progress or failure codes.
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To tell you when an email has been automatically sent to a customer's spam/junk mail folder.
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To highlight invalid email address formats.
Frage 117
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DaaS - Email Verification: What is the best practice approach to email verification?
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Place email validation at the end of the inputs form, so that all information is available.
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Place the email validation at the start of the input form and give a 'Verify' button to the user.
-
Place the email validation at the start of the input form and use the mouse-click or tab away from the email field to initiate the email verification process automatically.
Frage 118
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DaaS - Email Verification: A target email is set to reject the 1st send from an address, then after a given timeout permit a second send attempt to reach the desired inbox. This is known as:
Antworten
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Black listing
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Grey listnig
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White listing
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Red listing
Frage 119
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DaaS - Email Verification: The standard input for a batch email verification job is:
Antworten
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.csv file with mandatory email address column
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.txt file with mandatory email address column
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.csv file with mandatory email address and id columns
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.txt file with mandatory email address and id columns
Frage 120
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DaaS - Email Verification: The standard output file format of email verification is:
Frage 121
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DaaS - SMS Mobile Messaging: What is the status code for Not Found?
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DaaS - SMS Mobile Messaging: What is the status code for Internal Error?
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DaaS - SMS Mobile Messaging: What is the status code for Invalid Method Name?
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CC360: Which Migration jobs are available in the CC360 console?
Antworten
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Migrate Hierarchy
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Migrate Accounts
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Migrate Contacts
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Migrate Leads
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Migrate Products
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Migrate Opportunities
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CC360: Migration jobs pick up all records with the synchronize flag = FALSE.
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CC360: If the synchronize flag is set to TRUE then the record is NOT in the CC360 beans staging area yet.
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CC360: Which type of comparison is used in bean custom fields 1 and 2?
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CC360: Which type of comparison is used in bean custom fields 3 and 4?
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CC360: Which type of comparison is used in bean custom fields 5 and 6?
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CC360: Which type of comparisons are used in in bean custom fields?
Antworten
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3-4 Fuzzy matching
-
5-6 Exact match
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1-5 Numeric matching
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1-2 Numeric matching
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16-20 used for consolidation/enrichment/comparison
-
7-20 used for consolidation/enrichment/comparison
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1-6 used for consolidation/enrichment/comparison
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1-6 Numeric matching
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6-10 Exact matching
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10-15 Fuzzy matching
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CC360: Legal form normalization can only look at the last word in the company name.
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CC360: By default CC360 includes common legal entity names for which of the following countries?
Antworten
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UK
-
USA
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Germany
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France
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Japan
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CC360: Fuzzy matching is a two-step process. In step 2, Cloud MDM:
Antworten
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Performs fuzzy matching on records, calculating a score between record pairs.
-
Performs an exact match between records.
-
Performs fuzzy matching between records, reporting on identical records only.
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Removes duplicate records identified in the first step of the process.
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CC360: The default master bean segment is 'Country ISO Code || Company Norm' with all spaced removed.
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CC360: The batch acceleration level is the number of characters in the segment used for record grouping.
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CC360: For which of the following processes can the batch acceleration level be set separately?
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CC360: When a segment field is blank, the position(s) in the segment will be replaced with:
Antworten
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an underscore
-
a percentage sign
-
a question mark
-
a zero
-
a blank space
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CC360: For which fields is exact matching used?
Antworten
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Email address
-
Phone number
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Birth date
-
City
-
Address Line 1
-
Title
-
Surname
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CC360: How many concurrent APEX processes can CC360 run?
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CC360: There is no rollback functionality for a merge job.
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CC360: Which of the following enrichment operators are correct?
Antworten
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'-' a hypher means ignore the field and never update
-
'0' a zero means only update the field if the account field has a null
-
'+' a plus means only update the field if the present value is not null
-
'++' a double-plus means always update the field
-
'-' a hypher means only update the field if the account field has a null
-
'0' a zero means ignore the field and never update
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'0' a zero means only update the field if the present value is not null
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'+' a plus means always update the field
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'++' a double-plus means only update the field if the present value is not null
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'++' a double-plus means only update the field if the account field has a null
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CC360: When searching for records to add to a hierarchy the following search modes are available:
Antworten
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Exact match
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Numeric match
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Fuzzy matching
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And
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Or
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Contains
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CC360: As default, when updating hierarchies of <500 nodes the updates are done synchronously.
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CC360: Hierarchy synchronous update limits can be set via the maximum trigger hierarchy limit setting.
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CC360: What is the default hierarchy batch size limit?
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CC360: The default maximum number of nodes in a hierarchy is called the 'maximum hierarchy limit' and is set to 45,000. Although there is no technical limit.