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Identification of potential new products or services that may lead to promising businesses
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Readiness to act on existing, but unnoticed, business opportunities
Frage 3
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Good Investment Qualities
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Products that serve clear and important needs
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Products that customers know about
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Products that customers can afford
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A good idea is not the same as a good opportunity.
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A good ideas is the same as good opportunity
Frage 4
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Involve new ideas, involve new technology, centered around providing customers with a new product.
Frage 5
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Are centered around providing customers with an existing product not available in their market.
Frage 6
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Are centered around providing customers with an improved product.
Frage 7
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Unanticipated events lead to either enterprise success or failure
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The unexpected
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The incongruous
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Process needs
Frage 8
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What is expected is out of line with what will work.
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Structural change
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The incongruous
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Process needs
Frage 9
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Current technology is insufficient to address an emerging challenge.
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Process needs
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Structural change
Frage 10
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Changes in technology, markets, etc., alter industry dynamics.
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Process needs
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Structural change
Frage 11
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Shifts in population size, age structure, ethnicity, and income distribution impact product demand.
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Changes in perception
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Demographics
Frage 12
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Perceptual variations determine product demand.
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Changes in perception
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New knowledge
Frage 13
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Learning opens the door to new product opportunities with commercial potential.
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Changes in perception
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New knowledge
Frage 14
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what are the Industry Factors?
Frage 15
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What are the Human and Economic Factors?
Frage 16
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A plan of action that coordinates the resources and commitments of an organization to achieve superior performance.
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Strategic Decision
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Strategy
Frage 17
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A decision regarding the direction a firm will take in relating to its customers and competitors.
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Strategic Decision
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Strategy
Frage 18
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A value-creating industry position that is likely to endure over time.
Frage 19
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A value-creating industry position that is likely to endure over time.