FBLA Marketing Sample Test

Beschreibung

FBLA sample objective test for the topic marketing from official website
Katelyn Chen
Quiz von Katelyn Chen, aktualisiert more than 1 year ago
Katelyn Chen
Erstellt von Katelyn Chen vor fast 4 Jahre
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Zusammenfassung der Ressource

Frage 1

Frage
Coca-Cola sells different types of sodas, energy drinks, waters, and juices. This class of products is referred to as the width of the ___.
Antworten
  • product targets
  • market selection
  • market segments
  • product mix

Frage 2

Frage
A brand is commonly defined as a specific ____ that identifies a seller's product.
Antworten
  • make or model
  • name, symbol, or design
  • marketing
  • words

Frage 3

Frage
Price competition is based on price and ___.
Antworten
  • branding
  • quality
  • value
  • availability

Frage 4

Frage
An example of capital goods would be ___.
Antworten
  • items sold
  • marketing materials
  • dollars earned during a fundraiser
  • cars used by a cleaning service company

Frage 5

Frage
The ___ is responsible for recalling unsafe products.
Antworten
  • Better Business Bureau
  • Federal Trade Commission
  • Consumer Product Safety Commission
  • Federal Bureau of Investigation

Frage 6

Frage
A ___ is a term for illegally offering money in exchange for a favorable outcome.
Antworten
  • breech
  • blackmail
  • bribe
  • broker

Frage 7

Frage
Transporting goods via a tractor and trailer is used for produce. Relative to this situation, it can be concluded that the initial ___.
Antworten
  • investment is high, but operational costs are relatively small
  • produce was owned by the government
  • air transportation is much more expensive and not a viable option
  • product is inexpensive to construct, operational costs are high

Frage 8

Frage
Private or public ___ warehouses store products requiring payment of a federal tax before imported or domestic products can be removed
Antworten
  • hazardous
  • commodity
  • bonded
  • conglomerate

Frage 9

Frage
An example of marketing that might create an ethical controversy would be ___.
Antworten
  • advertising an early bird special
  • airing alcoholic beverage related commercials during prime time
  • retailers developing a national sweepstakes
  • broadcasting PSAs about public health issues

Frage 10

Frage
The lack of ___ to produce advertising eliminates many small businesses from many mass media advertising options.
Antworten
  • expertise
  • time
  • money
  • staff

Frage 11

Frage
A sampling procedure in which everyone in the population has an equal chance of being selected.
Antworten
  • focus group
  • observation
  • interview
  • random sampling

Frage 12

Frage
Psychographics refers to ___.
Antworten
  • census data
  • people's lifestyle
  • variable demographics
  • geographic location

Frage 13

Frage
An online retailer should have ___ in order to secure credit card transactions.
Antworten
  • FAQ
  • RFP
  • EMT
  • SSL certificates

Frage 14

Frage
Consumers buying products online has drastically impacted the ___ of products as a part of the marketing mix.
Antworten
  • distribution
  • price
  • promotion
  • production

Frage 15

Frage
Bulk mailings are made simple using _____.
Antworten
  • spreadsheets
  • word processing
  • databases
  • PowerPoint
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