PROBLEM OF DIGITAL TRANSFORMATION IN COLOMBIAN ENTERPRISES

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• Jorge Ernesto Rojas Reina C.C. 1´114.452.378 Cód.: 212032_48

• DIGITAL TRANSFORMATION ENTERPRISES FOR COLOMBIA 

• Colombia has introduced policies to promote a range of ICT companies with various levels of sophistication and to facilitate the adoption of their innovations. However, available supports to firms are complex and scattered among many programmes with overlapping aims. In order to boost their effectiveness, the government should:

• CAUSES OF THE PROBLEM OF DIGITAL TRANSFORMATION IN COLOMBIAN ENTERPRISES

• DEFINITION OF THE PROBLEM OF DIGITAL TRANSFORMATION IN COLOMBIAN ENTERPRISES

• CONSEQUENCES OF THE PROBLEM OF DIGITAL TRANSFORMATION IN COLOMBIAN ENTERPRISES

• According to the ANDI survey, for Colombia to be successful in digital transformation, companies must overcome the following barriers:

• According to the ANDI survey, for Colombia to be successful in digital transformation, companies will overcome the following barriers:

• Lack of digital culture.

• Ignorance

• Budget

• Lack of mentality.

• Lack of a clear

• business model.

• Lack of leadership.

• Lack of human capital

• In simple words, digital transformation is the process by which organizations change their culture and structure to execute their processes more efficiently, using technological tools

• The main axis of digital transformation goes beyond technology; Its value lies in the paradigm shift and the reorganization of teams within companies to adapt to current demands.

• According to Portfolio, the Virus Partners Digital Maturity Index (IMDV) established 6 axes to face the challenges of digital transformation in Colombia:

• Focus transformation on customer needs, not product.

• Technology alone is not enough without a strategy.

• Change comes from people, that is, you must educate your staff.

• Offer differentiating experiences to your customers through the channels they use.

• Interpret the data for decision making.

• Know and understand the available technologies.