SPOTLIGHT EFFECT

ILLUSION OF TRANSPARENCY

SELF- CONCEPT

SELF-SCHEMA

POSSIBLE SELVES

SOCIAL COMPARISON

INDIVIDUALISM

INDEPENDENT SELF

COLLECTIVISM

INDEPENDENT SELF

PLANNING FALLACY

IMPACT BIAS

IMMUNE NEGLECT

DUAL ATTITUDE SYSTEM

SELF-ESTEEM

TERROR MANAGEMENT THEORY

SELF-EFFICACY

LOCUS OF CONTROL

LEARNED HELPLESSNESS

SELF-SERVING BIAS

FALSE CONSENSUS EFFECT

FALSE UNIQUENESS EFFECT

GROUP-SERVING BIAS

SELF-HANDICAPPING

SELF-PRESENTATION

SELF-MONITORING