(B)Identify, compare and contrast the

(i)Aims and objectives

(ii)purpose

(iii)activities

(iv)main competitors.

Of BOTH businesses.

Aims and objectives for Coca-Cola-

Aim 1- create Value for share holders- increase profit so it can be given to share holders as dividend // increase dividend to attract more share holders.
Aim 2- grow value of existing brands and expand the portfolio responsibly- focus on excellent customer service // focus on coke zero and energy drinks.
Aim 3- improving supply chain- transform our go to market model to improve efficiency and effectiveness.
Aim 4- improve working quality -attract, develop and retain a highly talented and diverse work force.
Aims and objectives of Thorpe Park-
Aim 1-(merlin)-growth of existing estate VIA planned investment-regular investment in new rides // increasing volumes and guest satisfaction.
Aim 2-(merlin)-Strategic synergies-maximising cost savings by sharing marketing products & costs across all brands // Merlin annual pass, national ad. campaigns. // Sharing products I.E 4D Lego film.
Aim 3-resort destination positioning - Turning theme parks into a short break destinations by adding hotels or sleeping accommodation and other leisure activities. // Extending catchment area (more revenue) and encouraging pre-booking.
Aim 4- increase profitability- increase turnover (sales) // reduce cost (see aim 2) // Therefore increasing profit

Coca-Cola's purpose-

Mission statement- 'The Coca-Cola Enterprise vision is to be the best beverage sales and customers service company'-

Coca cola want to be the best drinks sales and customer service company. To be the largest bottling and managing company in the world.

Thorpe Parks purpose-

mission statement (merlin)-'Our vision is to become the worldwide leader in branded, location based entertainment.'

To have the best entertainment themed park parks and to become world wide leaders in out of home entertainment (LBE)

Activities of Coca-Cola Enterprise-

Coca-Cola Enterprise are the makers, sellers and delivers of all of their soft drinks in GB. Over 4 billion bottles and cans of Coke are sold every year in Great Britain alone. They employ some 4,000 people in GB and their goal is to maintain a workplace where people are inspired to work as a team and to achieve their personal best performance every day. As leaders in the soft drinks industry they make it their responsibility to work in the most sustainable way possible

Thorpe Parks activities-

Thorpe park provide an entertainment service allowing thrill seekers and other such people to enjoy the adrenalin of some of the biggest and fastest roller Costas in the world. They have around 850 employees work at a time and do their best to insure that the needs of their customers is met by providing a range of needed facilities. Their goal is to become the best out of home entertainment company.

Coca-Cola main competitors-

Coca-Colas main competitor is

	Created by eleanorbond31 over 9 years ago

Note on assessment plan, created by eleanorbond31 on 10/12/2014.

assessment plan