Julius Ross8453
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SHIFT Quiz on Facebook 102, created by Julius Ross8453 on 02/20/2015.

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Julius Ross8453
Created by Julius Ross8453 about 9 years ago
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Facebook 102

Facebook 102

Question 1 of 9

1

What ad type drives the strongest CTR?

Select one or more of the following:

  • Standard/Domain ads

  • Page Post Link Ads

  • Page Post Image Ads

  • Page Post video Ads

  • Mobile App Install Ads

Explanation

Question 2 of 9

1

What type of bid type drives the most efficient CPFan for a fan acquisition campaign?

Select one or more of the following:

  • CPC

  • CPM

  • oCPM

  • CPA

Explanation

Question 3 of 9

1

What should you select an oCPM bid type to optimize off of when your campaign goal is awareness?

Select one or more of the following:

  • Actions

  • Reach

  • Clicks

  • Social

Explanation

Question 4 of 9

1

What should an advertiser select as a campaign objective if your goal is to drive off-Facebook actions?

Select one or more of the following:

  • Website Clicks

  • Website Conversion

  • Website Conversions only with FB pixel implemented

  • Website Clicks only with FB pixel implemented

Explanation

Question 5 of 9

1

How do you apply the Facebook pixels to campaigns for tracking purposes?

Select one or more of the following:

  • At the campaign level

  • At the ad set level

  • At the ad level

  • At the ad account level

Explanation

Question 6 of 9

1

What is the view and click through attribution does Facebook’s systematic optimization take into account for oCPM?

Select one or more of the following:

  • 7 day click 14 day view7 day click 14 day view

  • 1 day click 30 day view

  • 7 day click 30 day view

  • 30 day click 30 day view

  • 14 day click 30 day view

Explanation

Question 7 of 9

1

How does a mobile app install action get tracked against Facebook media?

Select one or more of the following:

  • Facebook pixel

  • 3rd party tags

  • SDK tracking

  • Mobile app analytics

Explanation

Question 8 of 9

1

Can advertisers share Custom Audiences across Facebook ad accounts?

Select one or more of the following:

  • Yes

  • No

Explanation

Question 9 of 9

1

What lookalike targets aren’t available on Facebook?

Select one or more of the following:

  • Conversions

  • Fans

  • Custom Audiences

  • Friends of fans

Explanation

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