Target Audience Types - UKTRIBES

UK TRIBAL GROUPS
- Different Target Audiences

Overall, we wanted to aim our production to a number of different people/ teenagers Specifically as thrillers are appealing to a large variety of audiences. For example, the diagram on the next card shows the different types of teenagers in the UK.

Mainstream

- most of the UK teenagers are classed as mainstream. ( Specifically the younger teenagers, as they have yet not found their 'real identity' )

Leading Edge
"The here & now"

Urban
"Confident Style Makers"

Aspirant

"Living for the moment, they know the look, music and lifestyle they want"

Alternatives

"Driven by the need set themselves apart from the mainstream groups"