AS Media Studies Terminology

Archetype

Audience

Binary Opposites

Catharsis

Censorship

CGI

Code

Technical Codes

Visual Codes

Iconography

Consumer

Context

Conventions

Convergence

Demographics

Denotation

Connotation

Diegetic Sound

Non Diegetic Sound

Enigma

Feminism

Gaze

Genre

Hegemony

Hypodermic Needle Theory

Ideology

Indexical Sign

Image

Institutions

Intertextuality

Media Language

Media Platform

Media Product

Mise-en-Scene

Mode of Address

Montage

Moral Panic

Multi-Media

Narrative code

News Values

Non-Verbal Communication

Ownership

Patriarchy