TOPIC SENTENCE: Education, one of the most important social institutions, affects all aspects of culture, from economic development to consumer behavior.

TOPIC SENTENCE: Literacy has a profound effect on marketing.

TOPIC SENTENCE: It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.

TOPIC SENTENCE: According to the World Bank, no country has been successful economically with less than 50 per cent literacy, but when countries have invested in education, the economic rewards have been substantial.

CONCLUDING SENTENCE(S): Literacy has a profound effect on marketing. It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.

CONCLUDING SENTENCE(S): It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.

CONCLUDING SENTENCE(S): Literacy has a profound effect on marketing.

Education

Literacy rate

Literacy rate and economic growth

Education and economic growth

Education, one of the most important social institutions, affects all aspects of culture, from economic development to consumer behavior. The literacy rate of a country is a potent force in economic development. Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth. (These studies show that literacy has a positive impact on earnings for the individual and the country.) According to the World Bank, no country has been successful economically with less than 50 per cent literacy, but when countries have invested in education, the economic rewards have been substantial. Literacy has a profound effect on marketing. It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.

Education, one of the most important social institutions, affects all aspects of culture, from economic development to consumer behavior. The literacy rate of a country is a potent force in economic development. (These studies show that literacy has a positive impact on earnings for the individual and the country.) Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth. According to the World Bank, no country has been successful economically with less than 50 per cent literacy, but when countries have invested in education, the economic rewards have been substantial. Literacy has a profound effect on marketing. It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.

Education, one of the most important social institutions, affects all aspects of culture, from economic development to consumer behavior. The literacy rate of a country is a potent force in economic development. Numerous studies indicate a direct link between the literacy rate of a country and its capability for rapid economic growth. According to the World Bank, no country has been successful economically with less than 50 per cent literacy, but when countries have invested in education, the economic rewards have been substantial. (These studies show that literacy has a positive impact on earnings for the individual and the country.) Literacy has a profound effect on marketing. It is much easier to communicate with a literate market than to one which the marketer has to depend on symbols and pictures to communicate.