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Created by Madeline Briscoe
over 8 years ago
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what are the 4 key attributes of superior brands?
what is a brand?
what is brand equity
how do you create a brand image?
what is segmentation?
what is segment marketing?
what is niche marketing?
what is micromarketing?
on what basis can people be segmented?
what are the benefits of segmentation?
5 key requirements of segments
what is targeting?
3 types of marketing
what is product positioning?
what are the different positioning strategies?
what are the strategic marketing objectives?
if building a company, how do you determine which growth strategy to use?
what are the non-growth strategies?
what is a marketing planning?
a marketing plan must be...
3 types of marketing plan objectives
