There are two types of product development basics: and .
Modularity is the degree to which a product can be built from smaller that can be created , but function together. Example of a modular product would be PC . Because it has components like , , memory and CPU.
When should a company develop a modular product?
When the pace of the is high When the components do not have to be When have been established When customer demand is
Pros of developing modular products:
can concentrate on what they are good at
economies of scale
different mix and match is important
Automobile platform is an example of product platforms. Product platforms are a common technological base to which different features are added to create a family of products.
pros and cons of using a product platform: Companies use platforms to : to customers without Reduce Downsides of platforms: Reduces Increases demands for Leads to the products
Companies may decide to fulfill only some of the unfulfilled needs. The ones which are the most important or which affect buying
同埋 係兩個 methods to decide what product features should be kept
Customers tend to think collectively, so if you ask customers directly, you can't get good answers
Conjoint Analysis: is performed to find out the The regression weights provide a measure of the .
Conjoint A statistical tool that allows assess: 相對重要性， 最好組合 The to customers of different product features (including price) The to meet their needs, even when customers are not aware of the value they ascribe to those features
Limitations of Conjoint analysis includes: (產品特色之間要獨立， 可能會變到好複雜， 可能客人唔清楚product category) The attributes should be Too many attributes and the conjoint analysis become too Respondents should be with the product category to include in the conjoint analysis study Linear relationship between
Kano method: Rate on a scale of 1-5: Have no impact on satisfaction or dissatisfaction => These attributes provide satisfaction when fulfilled, but Do Not cause dissatisfaction when not fulfilled => These attributes result in satisfaction when fulfilled, but cause dissatisfaction when not fulfilled => These attributes are taken for granted when fulfilled, but cause dissatisfaction when not fulfilled =>
stage gate is a that in the of innovation process until they milestones have been met
Stage 1: ❌ => stage 2: ❌ => stage 3 => ❌ => stage 4: ❌ = > stage 5: launch
For Criteria: What the project is judged against in order to make the go/kill and prioritization decisions.
For output: Results of the gate review. Gates must have clearly articulated outputs including: a decision (go/kill//)
