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Stuart hALL reception tHEORY

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wilson wood
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Reception Theory - Understanding Basics

Founded by Stuart Hall; British
Predominantly on Radio and Television.
Reception Theory gives power and influence to both, the Media Text creator and the audience.

Encoding (Creator):
What is put into the Media Text, is what the creator wants it to have such as the camera angles/shots for producing a meaning.

Decoding (Audience):
Is the audiences interpretation of the creators coding/meaning.

Reception Theory acknowledges that not everyone will not decode the same meaning.