Chris Tench
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A-level Level 3 Applied Digital Media Quiz on The Media September Recap Quiz, created by Chris Tench on 03/10/2017.

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Chris Tench
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The Media September Recap Quiz

Question 1 of 7

1

Which of these is an example of traditional marketing

Select one of the following:

  • Social media

  • Movie poster

  • Pop-up adverts

Explanation

Question 2 of 7

1

Disney owns a wide variety of companies known as subsidiaries. This is known as conglomerate ownership.

Select one of the following:

  • True
  • False

Explanation

Question 3 of 7

1

Which of these is an advantage of owning an independent media company?

Select one of the following:

  • You can use synergy to advertise your products

  • It gives you more freedom over who you work with

  • You usually work with a smaller budget

Explanation

Question 4 of 7

1

Which of the following could be considered 'below-the-line' advertising methods?

Select one or more of the following:

  • Emailing website subscribers

  • Advertising on the radio

  • A TV interview with a movie star

  • Personalised pop-up adverts

Explanation

Question 5 of 7

1

Fill the blank spaces to complete the text.

When Disney produced 'Star Wars - The Force Awakens' they used one of their companies so advertise the film. Using their media network, they premiered a for the film. This is an example of using media promotion, also known as .

Explanation

Question 6 of 7

1

Commercial companies exist to serve the public. They are NOT for profit.

Select one of the following:

  • True
  • False

Explanation

Question 7 of 7

1

Which of the following is an example of a public service broadcaster?

Select one of the following:

  • Sky TV

  • ITV

  • BBC

Explanation

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