International Baccalaureate Business and Management studies Unit 4 (Marketing) notes, 2014 Case Study included
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Created by mayjr
over 9 years ago
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Created by mayjr
over 9 years ago
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Market Opportunity
Diversify
Corporate Image
Promotion
Market share
Secondary market data
Marketing audit
Position map (perception map)
Marketing challenges
Reposition
Decline phase
Product life cycle
Marketing
Brand name
Customer
Product
Market research
Market trends
