perceptions of international places tend to be influenced more by what ?

governments are keen to attract trade and investment into their countries and a positive place perception is therefore important at an international level - give an example of how the UK is promoted

perceptions of place are also important and the local scale and increasingly organisations are being employed to do what ?

investment in place is crucial for its survival and people are more likely to want to live or work in place with what ?

different agents of change will aim to manage the perception of place - what are some of these agents ?

what are the 3 components of urban rebranding

GOVERNMENT:
at both national and local level, strategies have been adopted to manage and manipulate perception of place in order to do what ?

GOVERNMENT:
what are these strategies ?

PLACE MARKETING:
marketing or public relations (PR) companies may be employed by national and local government to do what?

PLACE MARKETING:
give some examples of strategies

REBRANDING:
rebranding is used to discard what ?

REBRANDING:
what is the main aim of rebranding ?

REBRANDING:
many argue that place rebranding must start how ?

REBRANDING:
geographers like Relph and Yi-Fu Tuan have emphasised the importance of being inside a place to truly understand it and thus what ?

REBRANDING:
different stakeholders may include who?

REBRANDING:
what is the challenge with these stakeholders ?

REBRANDING:
pre-existing residents often want to protect and project their local distinctiveness while development agencies want to do what ?

REBRANDING:
some city regeneration schemes have actually done what ?

RE-IMAGING :
linked to rebranding, reimagining seeks to discard negative perceptions of place and do what ?

RE-IMAGING :
this may include the revival of a pre-existing but outdated place image - more commonly it seeks to do what ?

RE-IMAGING :
this has been well documented through the example of liverpool - how ?

CORPORATE BODIES :
what is a corporate body ?

CORPORATE BODIES :
give examples of corporate bodies

CORPORATE BODIES :
many corporate bodies will have an interest in place but some will want to manipulate perceptions of place - what is the example of tourist agencies

CORPORATE BODIES :
corporate bodies want to make place look as good as it can and attract as many visitors as possible - what are some examples of the promotional materials used ?

CORPORATE BODIES :
airline and train companies also seek to manage perceptions of place why ?

COMMUNITY / LOCAL GROUPS:
community or local groups may take an active role in managing and improving the perception of place why ?

COMMUNITY / LOCAL GROUPS:
Regeneration and rebranding strategies have increasingly involved local people since they have what ?

COMMUNITY / LOCAL GROUPS:
residents associations and heritage associates play an important role and what is being increasingly employed to engage and involve local people in planning and place making schemes