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author's purpose
author's viewpoint
author's perspective
author's tone
author's style
figurative language
alliteration
idiom
hyperbole
metaphor
simile
onomatopoeia
personification
static character
text structure
bandwagon (persuasive technique)
testimonial (persuasive technique)
emotional (persuasive technique)
repetition (persuasive technique)
subjective
objective
syntax
Clichés
