Marketing Chapter 8

Question 1 of 16

1

If I am a hairdresser, my service involves which channel members?

Select one of the following:

Producer, broker, retail, consumer
Producer, warehouse, consumer
Producer, retailer, consumer
Producer, consumer

Explanation

Question 2 of 16

1

Ownership is when a channel member buys merchandise from you, reliving you of all association with it from that point forward.

Select one of the following:

True
False

Explanation

Question 3 of 16

1

Which one of the following describes this situation: I am a producer and I have a large quantity of polka dot dresses to sell this year. I have too many to store, so I need to sell them to a warehouse who has the room for this amount of product. There, they can Break Bulk and Sort through the different varieties.

Select one of the following:

Form
Time
Ownership
Place

Explanation

Question 4 of 16

1

If I am producing products in Alberta, and I want to sell products in New Brunswick, I would want to distribute product as close as possible o the retailers. This is one of the Four Utilities; Place. I should have my distribution centre located in ❌.

Drag and drop to complete the text.

Nova Scotia

Ontario

Manitoba

Explanation

Question 5 of 16

1

My Job as an intermediary and channel member is to obtain a large amount of product, to break it down and sort it. I am a Wholesaler.

Select one of the following:

True
False

Explanation

Question 6 of 16

1

Brokers take the product and sell it to the next partner in the supply chain.

Select one of the following:

True
False

Explanation

Question 7 of 16

1

Retailers buy products from wholesalers, agents or distributors. Then, they sell the product to the consumer.

Select one of the following:

True
False

Explanation

Question 8 of 16

1

A Direct Channel involves:

Select one of the following:

Producer, retailer, consumer
Distributor, agent, retailer, consumer
Producer, consumer

Explanation

Question 9 of 16

1

The overall picture of what a channel could like is: Producer, Agent/Broker, Wholesaler/Distributor, Retailer, Consumer.

Select one of the following:

True
False

Explanation

Question 10 of 16

1

Large retailers like Wal-mart and Target do this so they can buy manufactured products and store/distribute them to their own retailer locations. Cutting out the middle man. This is called:

Select one of the following:

Intermediation
Disintermediation
Channel members
Direct channel

Explanation

Question 11 of 16

1

I’m Domino’s Pizza and I send you a 50% off our new thin crust pizza. This is an example of Push Strategy.

Select one of the following:

True
False

Explanation

Question 12 of 16

1

I am a distributor, and I decide to sell my product to everyone who will sell it. This is called ________ distribution.

Select one of the following:

Supervenscive
Intensive
Selective
Exclusive

Explanation

Question 13 of 16

1

I sell backpacks with speakers to The Source and to no one else. What kind of distribution do I have?

Select one of the following:

Selective
Intensive
Exclusive

Explanation

Question 14 of 16

1

Channel leaders usually have Channel Power. They call all the shots and usually get what they want.

Select one of the following:

True
False

Explanation

Question 15 of 16

1

If I am a distributor and I am having problems with the retailer I sell to. This is called:

Select one of the following:

Horizontal conflict
Channel Power
Vertical Conflict

Explanation

Question 16 of 16

1

Backward Integration is when a company starts near the end of the channel and works their way back. Like a retailer company buying a manufacturing plant.

Select one of the following:

True
False

	Created by Crystal Schultz over 5 years ago

Quiz on Marketing Chapter 8, created by Crystal Schultz on 15-10-2018.

Marketing Chapter 8

Question 1 of 16

If I am a hairdresser, my service involves which channel members?

Select one of the following:

Explanation

Question 2 of 16

Ownership is when a channel member buys merchandise from you, reliving you of all association with it from that point forward.

Select one of the following:

Explanation

Question 3 of 16

Select one of the following:

Explanation

Question 4 of 16

If I am producing products in Alberta, and I want to sell products in New Brunswick, I would want to distribute product as close as possible o the retailers. This is one of the Four Utilities; Place. I should have my distribution centre located in ❌.

Drag and drop to complete the text.

Explanation

Question 5 of 16

My Job as an intermediary and channel member is to obtain a large amount of product, to break it down and sort it. I am a Wholesaler.

Select one of the following:

Explanation

Question 6 of 16

Brokers take the product and sell it to the next partner in the supply chain.

Select one of the following:

Explanation

Question 7 of 16

Retailers buy products from wholesalers, agents or distributors. Then, they sell the product to the consumer.

Select one of the following:

Explanation

Question 8 of 16

A Direct Channel involves:

Select one of the following:

Explanation

Question 9 of 16

The overall picture of what a channel could like is: Producer, Agent/Broker, Wholesaler/Distributor, Retailer, Consumer.

Select one of the following:

Explanation

Question 10 of 16

Large retailers like Wal-mart and Target do this so they can buy manufactured products and store/distribute them to their own retailer locations. Cutting out the middle man. This is called:

Select one of the following:

Explanation

Question 11 of 16

I’m Domino’s Pizza and I send you a 50% off our new thin crust pizza. This is an example of Push Strategy.

Select one of the following:

Explanation

Question 12 of 16

I am a distributor, and I decide to sell my product to everyone who will sell it. This is called ________ distribution.

Select one of the following:

Explanation

Question 13 of 16

I sell backpacks with speakers to The Source and to no one else. What kind of distribution do I have?

Select one of the following:

Explanation

Question 14 of 16

Channel leaders usually have Channel Power. They call all the shots and usually get what they want.

Select one of the following:

Explanation

Question 15 of 16

If I am a distributor and I am having problems with the retailer I sell to. This is called:

Select one of the following:

Explanation

Question 16 of 16

Backward Integration is when a company starts near the end of the channel and works their way back. Like a retailer company buying a manufacturing plant.

Select one of the following:

Explanation